Valentine's Day wine and food pairings with Kenwood Vineyards

For this Valentine’s Day shoot, Ford Media Lab traveled to California to photograph wine and food pairings on site for Kenwood Vineyards.

News, PhotographyRachel FordJanuary 16, 2023Ford Media Labwine photography, bacchus landing, joanna badano, wine and food, wine pairings, kenwood vineyards, on site photography, valentines day

Redbreast #PassItOn social media campaign

Social media client, Redbreast Irish Whiskey tasked Ford Media Lab with ideating and executing a creative way to bring the brand’s concept of #PassItOn to life through short-form video content.

Photography, NewsRachel FordJanuary 16, 2023Ford Media Labredbreast irish whiskey, redbreast 12, redbreast 15, redbreast lustau, redbreast, redbreast cask strength, redbreast27, video content, reels

Holiday wine and food pairings with Kenwood Vineyards

For this seasonal shoot, Ford Media Lab traveled to California to photograph wine and food pairings on site for Kenwood Vineyards.

News, PhotographyRachel FordDecember 22, 2022Ford Media Labwine photography, bacchus landing, joanna badano, wine and food, wine pairings, kenwood vineyards, on site photography

Pitch perfect: St. Rémy cocktail photography

For this project with St. Rémy, Ford Media Lab was tasked with photographing an assortment of winning cocktail recipes to be featured in a variety of digital publications and on social media.

News, PhotographyRachel FordDecember 21, 2022Ford Media Labcocktail photography, st. remy, public relations pitches, public relations pitch photos, creative cocktails

Redbreast holiday content

Redbreast Irish Whiskey sought seasonal content for social media and paid promotion, focused on the holidays.

Photography, NewsRachel FordDecember 21, 2022Ford Media Labholiday photography, holiday cocktails, redbreast irish whiskey, redbreast 12, redbreast 15, redbreast lustau, redbreast, redbreast cask strength, redbreast27

Onsite social media photography + video at Kenwood Vineyards

Ford Media Lab traveled to California to shoot social media content onsite at Kenwood Vineyards. The aim was to capture every aspect of a visit to the vineyard so that the viewer would feel as though they were experiencing it themselves.

News, PhotographyRachel FordDecember 1, 2022Ford Media Labwine photography, kenwood vineyards, on site photography, reels, video content, Social Media

FML headlines Chilled ELEVATE 2022

Headlining presenters, Rachel and Kyle Ford taught two educational sessions for aspiring cocktail photographers: Cocktail Photography 101 and Styling for Storytelling.

News, PhotographyRachel FordNovember 15, 2022Ford Media Labchilled 100, chilled magazine, chilled 100 elevate, bartender conference, photography seminar, cocktail photography, cocktail styling, Rachel Ford, Kyle Ford, kyle ford photography, Kyle Ford Photo

St. Rémy turns cocktails on their head

For this project with St. Rémy, Ford Media Lab was hired to create dynamic still and motion visuals for use in print, point of sale and social media.

News, PhotographyRachel FordNovember 7, 2022Ford Media Labcocktail photography, key visual image, st. remy, stop motion

Pitch perfect: Stranahan's fall + holiday cocktails

For this late fall + holiday PR shoot with Stranahan’s Colorado Whiskey, FML was asked to create and photograph fresh cocktail recipes to be featured in a variety of digital publications.

Photography, NewsRachel FordAugust 11, 2022Ford Media Labpublic relations pitches, public relations pitch photos, kyle ford photography, stranahan's, cocktail photography, holiday cocktails

Seagram's Gin: capturing a year's worth of content in one strategic shoot

For select clients, Ford Media Lab serves as the agency responsible for social media strategy, content creation and execution. Here’s how we saved Seagram’s Gin time and money by solving a universal content problem.

Photography, NewsRachel FordAugust 9, 2022Ford Media Labseagram's twisted gin, seagram's gin, content creation, cocktail photography, Cocktails

Pitch perfect: National Margarita Day

For this seasonal PR shoot with 1800 Tequila, FML was tasked with photographing two Margarita variations to be featured in a variety of digital publications.

Photography, NewsRachel FordJuly 29, 2022Ford Media Lab1800 tequila, public relations pitches, public relations pitch photos, pr pitch photography, best pr pitch photography, spring content, summer cocktails, tequila cocktails, tequila recipes

Summer content highlight reel

With Labor Day right round the corner, we’re looking back at some of our favorite seasonal shots from Summer 2021.

Photography, NewsRachel FordJune 10, 2022Ford Media Labcocktail photography, content photography, content creation, Social Media, white background photography, white background cocktails, product photography, commercial photography, seasonal cocktails, seasonal photography, summer cocktails, summer content

Pitch perfect: the summer of tequila cocktails

For this seasonal PR shoot with 1800 Tequila, FML was tasked with creating and photographing an assortment of fresh cocktail recipes to use featured in a variety of digital publications.

Photography, NewsRachel FordMay 11, 2022Ford Media Lab1800 tequila, public relations pitches, public relations pitch photos, pr pitch photography, best pr pitch photography, spring content, summer cocktails, tequila cocktails, tequila recipes

Bruichladdich hero photography

To capture a suite of 75+ hero images featuring the Bruichladdich bottle and classic serves, we stripped away the props and focused on the simplicity of the set.

Photography, NewsRachel FordApril 29, 2022Ford Media Labstudio photography, bruichladdich, scotch cocktails, whisky, whisky cocktails, conceptual photography, white background product photography, white background photography, white background cocktails

Pitch perfect: Chivas Regal cocktails and chess

The focus of this situational shoot was the Chivas branded chess board, which will be featured as the prize in an upcoming giveaway.

News, PhotographyRachel FordApril 20, 2022Ford Media Labchivas regal, chivas 18, cocktail photography, photography for pr use, pr pitch photography, best pr pitch photography, chivas mizunara, chivassherrycask, chess, chess set

Pitch perfect: Beefeater mother's day

For this seasonal Mother’s Day shoot, Beefeater Gin sought captures of their “Martinis for Mom” promotional box on both white background and in situation.

Photography, NewsRachel FordApril 18, 2022Ford Media Labbeefeater gin, cocktails, mothers day cocktails, martini, public relations pitches, pr pitch photography, photography for pr use

Pitch perfect: ELIT spring cocktails

For this spring PR shoot with Elit Vodka, FML was tasked with photographing an assortment of situational and white background cocktail images.

Photography, NewsRachel FordMarch 25, 2022Ford Media Labpublic relations pitches, public relations pitch photos, cocktail photography, kyle ford photography, photography for pr use, martini, cosmo, dirty martini, frozen martini, filthy foods

Beefeater seasonal content, part 2

Part 2 of this seasonal shoot cocktail shoot for Beefeater Gin featured frozen cocktails in a summertime setting for PR promotion.

Photography, NewsRachel FordMarch 8, 2022Ford Media Labbeefeater gin, cocktails

Pitch perfect: Chivas Regal seasonal content

For this seasonal cocktail shoot, we utilized elegant styling and props to showcase the premium aesthetic of Chivas Regal.

News, PhotographyRachel FordMarch 8, 2022Ford Media Labchivas regal, chivas 18, cocktail photography, photography for pr use, pr pitch photography, best pr pitch photography, chivas mizunara

Beefeater seasonal content, part 1

Beefeater Gin sought captures of their springtime cocktails for PR promotion. Using fresh florals and seasonal props, the result was a beautiful collection of lively images.

Photography, NewsKyle FordFebruary 23, 2022Ford Media Labbeefeater gin, cocktails

The Lab Report