How influencer partnerships work (and what you should charge)

Ready to monetize your social media presence? FML breaks down how influencer partnerships work, what compensation you should accept, and how to find these opportunities.

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The limitations of social media listening

Social media listening can be a valuable tool for understanding your consumer, tracking against the favorability of your competitors, and even staying on top of potentially disastrous PR situations; however, in order to hear it, it has to be trackable.

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How to archive promoted posts on Instagram

Sure, it seems almost too obvious; but now that we know it works, we hope it will save you the trouble of trying to contact Instagram.

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Soaring into our second year

As we approach our the first anniversary of making FML our full-time gig, we've been experiencing many emotions: accomplishment, awe, anticipation, excitement, hope, and a little fear.

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