Pitch perfect: St. Rémy cocktail photography

For this project with St. Rémy, Ford Media Lab was tasked with photographing an assortment of winning cocktail recipes to be featured in a variety of digital publications and on social media.

News, PhotographyRachel FordDecember 21, 2022Ford Media Labcocktail photography, st. remy, public relations pitches, public relations pitch photos, creative cocktails

White background photography for The Botanist Gin

To promote both their game day partnership and always-on cocktail strategy, The Botanist Gin sought a suite of white background/transparent images of their bottle and signature cocktails.

Photography, NewsRachel FordFebruary 16, 2022Ford Media Labwhite background photography, white background cocktails, white background product photography, The Botanist Gin, cocktail photography, creative cocktails

Old Overholt cocktail gallery

FML was commissioned by our friends at Simple Serve to capture a suite of Old Overholt Rye Whiskey cocktails to be used as part of a content project.

News, PhotographyRachel FordFebruary 11, 2022Ford Media Labcocktail photography, old overholt, simple serve, manhattan, old pal, old fashioned, creative cocktails

Content that takes the cake

Meet Solid Wiggles, your new favorite boozy dessert from pastry dynamo, Jena Derman, and clarified cocktail savant, Jack Schramm.

Photography, NewsRachel FordSeptember 1, 2021Ford Media Labsolid wiggles, gold belly, jack schramm, jena derman, jelly cake, creative cocktails, creative product photography

One gin cocktail, all the possibilities

For this shoot with The Botanist Gin, we captured two classic gin cocktails with a variety of unique garnishes.

Photography, NewsRachel FordMarch 26, 2021Ford Media LabThe Botanist Gin, gin and tonic, creative cocktails, martini

Pitch perfect: 1800 Tequila Fall + Winter Cocktails

The following cocktail and bottle images were captured by FML for PR use by 1800 Tequila, with recipes by Leanne Favre and styling by Karin Olsen.

News, PhotographyRachel FordNovember 30, 2020Ford Media Labcreative cocktails, cocktail photography, 1800, 1800 tequila, 1800 silver, pr pitch photography, public relations pitches, fml live, virtual photo shoot, 1800 reposado, 1800 anjeo, 1800 cristalino, 1800 milenio, 1800 okuda

Sip this: dressed up G&T

This dressed up Gin and Tonic is made with Beefeater Gin by Pernod Ricard’s National Mixologist, Jane Danger.

Cocktail Recipes, NewsRachel FordOctober 5, 2020Ford Media Labbeefeater gin, creative cocktails, Cocktails, classic cocktails, cocktail recipes, cocktail photography, international gin and tonic day, gin and tonic

Sip This: blending two favorites with blended Scotch

In honor of National Whisk(e)y Sour Day on August 25th, we’re blending two classic cocktails with blended Scotch – plus a side of fresh Summer fruit.

Cocktail Recipes, NewsRachel FordAugust 14, 2020Ford Media Labnational whiskey sour day, whiskey, whisky, cocktail recipes, chivas regal, creative cocktails, cocktail photography

Sip this: the Negroni, 2 ways

This traditionally “equal-parts” cocktail is equally delicious when the recipe gets a little non-traditional. Here are two Negroni options made with Beefeater Gin by Pernod Ricard’s National Mixologist, Jane Danger.

Cocktail Recipes, NewsRachel FordJuly 17, 2020Ford Media Labbeefeater gin, beefeater pink, negroni, negroni cocktail, classic negroni, how to make a negroni, creative cocktails, Cocktails, classic cocktails, cocktail recipes, cocktail photography

Pitch perfect: 1800 Tequila

The following cocktail and bottle images were captured for PR use by 1800 Tequila, with recipes and styling by FML.

News, PhotographyRachel FordJuly 8, 2020Ford Media Labcreative cocktails, cocktail photography, 1800, 1800 tequila, 1800 silver, pr pitch photography, public relations pitches, fml live, virtual photo shoot

Pitch perfect: Chivas Regal

The following images were captured for PR use for Chivas Regal, with recipes and styling by Pernod Ricard’s Mixologist, Jane Danger.

News, PhotographyRachel FordJuly 8, 2020Ford Media Labchivas regal, chivas 18, chivas 12, creative cocktails, cocktail photography, photography for pr use, pr pitch photography, best pr pitch photography

Pitch perfect: Metaxa

The following cocktail images were captured for Metaxa for use in a variety of applications, from marketing materials and packaging to web use and public relations pitches.