Born from the spirits industry, we evolved into Florida’s most innovative visual studio by merging premium photography with cutting-edge AI technology. That’s the FML story.

Rachel Ford, Art Director

 

Kyle Ford, Photography Director

 

Founded in Brooklyn and now flourishing in Tampa Bay, Ford Media Lab is a powerhouse creative studio specializing in AI-enhanced visual content for premium brands. What started as simple cocktail photography has evolved into a full-service creative force, earning us recognition as one of Adweek’s 100 Fastest Growing agencies.

Led by the dynamic duo of Rachel Ford (Art Director) and Kyle Ford (Photography Director), we blend technical excellence with creative innovation. Our expertise in spirits and beverage photography has expanded into a comprehensive suite of visual solutions powered by cutting-edge AI technology.

 

Technical Mastery Meets Creative Vision

  • Full-service production from concept to completion

  • In-house design, styling, and set construction

  • Studio and location shooting capabilities

  • Professional retouching and post-production

We create in our state-of-the-art studio, equipped with:

  • Profoto lighting for legendary accuracy

  • Sony FX3 Cinema Line for cinematic motion content

  • Advanced AI integration for unlimited creative possibilities

 
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Ford Media Lab by Katie Merz

We value…

 

Innovation.

We disrupt the status quo by applying new thinking to age-old marketing challenges.

Excellence.

We don’t just meet expectations – we set new standards with every project.

Purpose.

Every project starts with clear objectives, ensuring measurable results for our clients.

Collaboration.

Our success is measured by the success of our clients and their customers.