Rachel Ford

Rachel Ford: The Managing Director

Fashion school dropout (don't tell her parents) and award-winning mixologist (don't ask her to make you a drink!), Rachel's path to FML is unlike any other. From sketching designs to mixing cocktails, her creative spirit has always shone through.

However, Rachel soon discovered her true strength lay not in constructing clothes, but in constructing ideas. This realization led her to trade fashion design for a business degree and embark on a career in beverage-alcohol marketing.

Before founding FML, Rachel even served as the National Brand Ambassador for Tanqueray Gin. As the face of the brand, she led trainings, hosted events, and captivated audiences with her personality and passion for the industry. This experience further solidified her love for storytelling and brand building.

An early adopter of Instagram, Rachel naturally became a social media whiz, mastering the art of bringing concepts to life online. Witnessing brands struggle with creating strategic and eye-catching content, she saw an opportunity to combine her talents with her photographer husband, Kyle.

And so, FML was born! As the Art Director and co-founder, Rachel is the calm force keeping the FML ship afloat. She's a mastermind at project management, choreographing shoots and ensuring the artistic vision comes to life. Clients appreciate her clear communication and calm demeanor, and she's the unsung hero who keeps everything on track and on budget.

But Rachel isn't all work and no play. When she's not wearing her many hats at FML, you might find her unwinding with a relaxing paint-by-number session (because who doesn't love a little creative fun without the pressure?).

So next time you see Rachel, be sure to thank her for the behind-the-scenes magic that makes FML tick! (And maybe offer to help carry some of those metaphorical hats.)