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We create meaningful connections to the stories worth telling.

Ford Media Lab is the premier content and social media agency for spirits brands with a story to tell. We are experts in the industry, because we were born from the industry. That means we know what your audience wants to see.

Specializing in cocktails and spirits, FML is led by two award-winning mixologists, turned acclaimed brand ambassadors and marketing professionals, turned lifestyle influencers and content creators. With this unique experience and unparalleled expertise, we create opportunities for brands to connect with consumers in a way that few have mastered.

We approach social media marketing from a human perspective; if your brand were a person, what would be their unique voice? Let us help you answer that question, stir up your content, and change the way others see your brand.

 
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The most successful brands on Instagram aren’t products – they’re people. The key to your brand’s success on social media is to personify your consumer and present a lifestyle around your product that resonates with them. If your brand was a person, who would she or he be? We specialize in helping you answer this question – and bringing your brand to life.
— Rachel Ford, President


Some of our recent clients.



 

FML news

Recent features of Ford Media Lab on the interwebs

 
 
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What's Your #nextVictory? // G.H. Mumm Champagne x Virtue - November 14, 2018

Our Creative Director and Head Photographer, Kyle Ford, was featured in a G.H. Mumm campaign about daring pioneers, alongside the likes of Usain Bolt, Blair Tuke, Octave de Gaulle, Jean François Clervoy, Ryan Babenzien, Kevin Rolland, Kate Peck, and Moozlie. Shot by Vice’s Virtue, it’s an awesome stylized video where you can see Kyle saber a bottle of Champagne. Check it out!

 
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What's next? Life after being a Brand Ambassador. // Dan Q. Dao for liquor.com - April 23, 2018

“You’re given the gift of seeing how sales teams and agencies interact and how marketers work with sales people to push products out to accounts,” says Ford. “You will be successful in the long run if you pay attention to what people need and learn how to cater to each of these groups.”

But while there’s no denying the value of a brand ambassador role for anyone looking to better understand the production and business side of the industry, it’s certainly not the last stop for bartenders who want to move up in the spirits world.

 
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How to Take the Best Instagram Photos in a Dark Bar, According to Photographers // nickolaus Hines for Supercall - March 21, 2018

“The best photos, in my opinion, are actually relatively simple,” Kyle says. “You want to focus on the subject, which is the cocktail. If you have a busy cluttered background it can get confusing.”

Cocktails with crazy garnishes should be in a simple environment to bring the emphasis to them, while simple cocktails like a Martini can have a little more going on behind them. Just don’t get stuck in a rut of doing the same shot over and over again.

 
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The 7 Best Cocktail Places in NY // Behind the Scenes NYC - February 20, 2018

Named two of Saveur Magazine’s 15 Cocktail Instagrams to Follow in 2017Rachel and Kyle Ford of Ford Media Lab know cocktails.

Formerly cocktail bartenders and brand ambassadors for top spirit brands, Rachel and Kyle used their insider knowledge when creating 1806 Magazine.

To discover more of their favorite spots and behind-the-scenes stories of the people behind cocktail culture in New York City – including more about those listed below– pick up a copy of 1806 Magazine, Volume 1: New York City at Ford Media Lab (FML).