Dear FML, I’m interested in working with brands on social media. A friend of mine suggested that I send them direct messages to introduce myself. Is this an effective strategy for getting on their radar? Sincerely, Desperately Seeking Brand Dollars
Social media listening can be a valuable tool for understanding your consumer, tracking against the favorability of your competitors, and even staying on top of potentially disastrous PR situations; however, in order to hear it, it has to be trackable.