FML President, Rachel Ford, was tapped to share insights for Facebook and Instagram ads with other women business owners at the National Association of Women Business Owners (NAWBO) Small Business Bootcamp, held at Yelp in NYC.
Today’s 24/7 marketplace doesn’t stop, so why shouldn’t your method of content acquisition adapt? The answer is to find an ongoing source of content photography, defined as a strategic form of commercial and editorial photography focused on creating relevant and consistent visual content for brand storytelling.
“Instagram is the perfect platform for creatives and designers, particularly as they grow their businesses,” says Rachel Ford, president and cofounder of Ford Media Lab, a content marketing and social media agency in Brooklyn, New York.
“Looking to up your bar marketing game in 2019? Focus on creating “Instagramable” moments, prioritize engagement over content, skip influencer marketing as usual…oh, and never use the flash when taking photos for social media.”
Dear FML, I’m interested in working with brands on social media. A friend of mine suggested that I send them direct messages to introduce myself. Is this an effective strategy for getting on their radar? Sincerely, Desperately Seeking Brand Dollars
Social media listening can be a valuable tool for understanding your consumer, tracking against the favorability of your competitors, and even staying on top of potentially disastrous PR situations; however, in order to hear it, it has to be trackable.
No matter your objectives - from earning publicity for your business, to gaining exposure for your personal brand, to all-out fame and fortune, these photography essentials will assist in making your content dreams come true.