(01 / marketing_laboratory) miami
we create fascination.
Strategy, stories and production for brands. Built in beverage and luxury.
move to stir the field // click to take an exposuredrag to stir the field // tap to take an exposure
(02 / selected work)
Selected work.
Commissioned campaigns, publications and programs. Each lab_report documents the brief, our approach and the result.
(03 / thesis)
In 2026, innovation is the baseline. Fascination is the outlier.
Fifteen seconds of attention is the scarcest thing in a feed. Everything we make is built to earn it.
Ford Media Lab is a marketing laboratory in Miami, built in beverage and luxury. We connect strategy, storytelling and production: a clear brief, a visual world, and work made to travel across formats and channels. Real studio capture, editorial craft and AI-assisted production sit in one loop. New engagements start with a defined project: a launch, a campaign or a production, with the scope and timeline agreed upfront.
We came up through the trade. Bartending in San Francisco and New York, then inside the houses: Rachel as Tanqueray’s national brand ambassador for Diageo, Kyle helping build Collectif 1806 at Rémy Cointreau. We trained bartenders, ran advocacy programs and signed off on agency work from the brand side. Every handoff we sat through is one we designed out of the lab.
We learned brand building in spirits, where every post is age-gated, every bottle is glass, and every sale runs through a bartender first. The method travels: understand the audience, find the human story, set a clear creative direction, and carry it across formats and channels.
(04 / three modes)
One studio. Three ways in.
Bring us a brief at any point between an idea and a deadline. The founders take every call. The bench covers what two people shouldn’t.
(05 / the trade)
The brand side of the table.
Bartenders, baristas, sommeliers, the person behind the counter. Every premium product gets recommended before it gets bought.
Before the lab, we were the people agencies pitched. Rachel spent four years as Tanqueray’s national brand ambassador for Diageo, running Green Room events for the trade across the country. Kyle helped build Collectif 1806, Rémy Cointreau’s bartender ambassador program, and finished as its manager. Before that, years behind the bar in San Francisco and New York. Nobody has to explain the three-tier system to us, or why a bartender won’t post your drink. Your brief can be one page.
(06 / the houses)
Clients follow us.
Diageo
Pernod Ricard
Suntory Global Spirits
Rémy Cointreau
Proximo
Rémy Cointreau to Cincoro to Roué. Tanqueray to Plymouth Gin to Wolves Whiskey. Ten years, the same people, expanding scopes.
(07 / the log)
Every experiment starts as noise.
Prototype campaigns for categories that have not asked yet. Queued experiments stay undeveloped until they ship. Every one signed and disclosed.
(queued // exp_002 // fragrance)
eleventh floor
Can a fragrance campaign hold a viewer with no face, no name and no note list?
brief_to_final // pending crew // 2 shots // pending status // queued
(queued // exp_003 // tequila)
high desert
Can a tequila film leave the beach without losing the sun?
brief_to_final // pending crew // 2 shots // pending status // queued
(08 / visual intelligence)
What we think.
(09 / the founders)
We met at a karate studio in Sacramento, long before either of us had tended a bar. We’ve been in the same room ever since.
(10 / conscious_compute)
AI production runs on real compute. Each month, we estimate our usage and make contributions to Climeworks, the Bonneville Environmental Foundation and the Earth Species Project. Conscious Compute is our self-directed effort to support carbon removal, water restoration and biodiversity. Our estimates guide that support; they do not establish a net-positive footprint for each asset.
(11 / initiate_contact)