Creating Extraordinary Results Takes Time

Production Timeline

At Ford Media Lab, we believe in transparent processes and exceptional results. Our production timeline ensures every project receives the attention it deserves, from initial concept to final delivery. Whether you’re planning a comprehensive campaign or a single shoot day, understanding our timeline helps create a seamless collaboration that delivers premium visuals and measurable results.’


Phase 1: Pre-Production (2-3 Weeks)

  • Initial consultation (1-2 days)

  • Creative brief development (2-3 days)

  • Shot list and mood board approval (3-5 days)

  • Resource scheduling (3-5 days)


Phase 2: Production (1-3 Days)

  • Studio Setup: Equipment and prop preparation

  • Technical Testing: Lighting and composition

  • In-Studio Execution:

    • Photography

    • Stop motion

    • Video production

  • Remote Collaboration via FML Live

  • Quality Control: Real-time feedback with camera exports and adjustments


Phase 3: Post-Production (2 Weeks)

  • Asset Review: Overview of selected images from shoot provided for reference

  • Post-Production Process:

    • Professional retouching

    • Image compositing

    • AI enhancement

    • Color correction

  • Client Review: Feedback and revision rounds as needed

  • Final Delivery: Complete package of optimized assets within two weeks


Phase 4: Project Wrap

  • Asset organization and delivery via Dropbox

  • Delivery confirmation

  • Usage rights documentation

  • Future campaign planning session