Working with Ford Media Lab: A Guide for First-Time Clients

Welcome to Ford Media Lab, where premium photography meets AI innovation. We’ve created this guide to walk you through the process of working with us, ensuring a seamless experience from initial contact to final delivery.

Getting Started

Initial Contact

  • Share your project vision and goals

  • Include any reference images or mood boards

  • Mention key deadlines or launch dates

  • Tell us about your brand and target audience

Discovery Phase

We’ll schedule a call to discuss:

  • Project objectives and deliverables

  • Timeline requirements

  • Budget considerations

  • Creative direction

Understanding Our Process

Project Investment

• Project Minimum: $15,000 for comprehensive campaigns

• Daily Creative Fee: $5,800 for photography, creative direction, and basic retouching

• Production Costs: Quoted separately based on project needs (props, talent, set design)

• Usage Rights: Tailored to your specific needs and platforms

Pre-Production

• Creative brief development

• Shot list creation

• Resource scheduling

• Production timeline planning

Shoot Day

  • In-Studio: Access to our Clearwater creative space

  • Remote Collaboration: Available through FML Live platform

  • Real-Time Feedback: Immediate review and adjustments

  • On-Set Support: Full creative team present

Post-Production

  • Two-week standard delivery timeline

  • Professional retouching and compositing

  • AI enhancement (if applicable)

  • Final file optimization

File Delivery & Quality

  • Premium Resolution: All assets delivered in professional, high-resolution formats

  • Flexible Formats: JPGs, PNGs, and full-resolution TIFFs based on your needs

  • Usage-Optimized: Files prepared for specific platforms (web, print, social)

  • Quality Assurance: Every image meticulously checked before delivery

Rest assured, delivering premium, high-resolution files is our standard. Just as we use professional lighting and equipment to capture your products, we maintain the highest quality through final delivery.

What You Need to Know

Payment Terms

  • 50% deposit required to secure booking

  • Final payment due upon project completion

  • ACH, wire, or bitcoin accepted

Booking Timeline

  • 2-3 weeks advance notice recommended

  • Rush production available upon request

  • Flexible scheduling for ongoing clients

Why Choose FML

  • Hybrid Approach: Traditional expertise meets AI innovation

  • Specialized Focus: Deep understanding of spirits and beverage brands

  • Premium Results: One of Adweek’s 100 Fastest Growing Agencies

  • Full Service: In-house production and post-production capabilities

Next Steps

Ready to create something extraordinary? Contact us at hello@fordmedialab.com or fill out our project inquiry form. We’re here to guide you through every step of the process.

Remember: There are no silly questions. We’re here to make your first professional photo shoot a success!