Seagram's Gin: capturing a year's worth of content in one strategic shoot

For select clients, Ford Media Lab serves as the agency responsible for social media strategy, content creation and execution. Here’s how we saved Seagram’s Gin time and money by solving a universal content problem.

Photography, NewsRachel FordAugust 9, 2022Ford Media Labseagram's twisted gin, seagram's gin, content creation, cocktail photography, Cocktails

Seagram's always-on content

This two-day shoot for Seagram’s Gin had one purpose: to capture all of the social content for the first half of the year, 27 images in total.

Photography, NewsRachel FordFebruary 18, 2022Ford Media Labseagram's twisted gin, seagram's gin, content creation, cocktail photography, Cocktails

Seagram's social advocacy campaign

Seagram’s Gin tasked Ford Media Lab with executing a social advocacy campaign in support of US Black owned businesses.

Photography, NewsRachel FordNovember 2, 2020Ford Media Labseagram's gin, content creation, cocktail photography, Cocktails, multicultural, social advocacy, black owned businesses, hbcu change, in booze, made by rheal, trade street jam co, influencer campaigns, influencer partnerships, sweepstakes

Sip this: dressed up G&T

This dressed up Gin and Tonic is made with Beefeater Gin by Pernod Ricard’s National Mixologist, Jane Danger.

Cocktail Recipes, NewsRachel FordOctober 5, 2020Ford Media Labbeefeater gin, creative cocktails, Cocktails, classic cocktails, cocktail recipes, cocktail photography, international gin and tonic day, gin and tonic

Sip this: the Negroni, 2 ways

This traditionally “equal-parts” cocktail is equally delicious when the recipe gets a little non-traditional. Here are two Negroni options made with Beefeater Gin by Pernod Ricard’s National Mixologist, Jane Danger.

Cocktail Recipes, NewsRachel FordJuly 17, 2020Ford Media Labbeefeater gin, beefeater pink, negroni, negroni cocktail, classic negroni, how to make a negroni, creative cocktails, Cocktails, classic cocktails, cocktail recipes, cocktail photography

1806 Magazine, Vol. 1: New York City

We collaborated with Collectif 1806 to create the bi-annual 1806 Magazine. Each volume will focus on a different city and reveal a photographic and journalistic cross-section of its cocktail culture.

Projects, NewsKyle FordApril 18, 20171806 Magazine, New York City, Cocktails, Collectif 1806, Ford Media Lab