Seagram's social advocacy campaign

Seagram’s Gin tasked Ford Media Lab with executing a social advocacy campaign in support of US Black owned businesses, including content creation, coordination of a partner program and a a series of product giveaways.

The purpose of this campaign was to support and highlight US Black owned businesses, offering one unique giveaway item on social media in each month in October, November and December.

FML would execute the following:
– Identify and contract potential Black owned business partners
– Coordinate purchase of product
– Create an original “Stir Change” cocktail and corresponding content
– Three giveaways with a storytelling component on Seagram’s social media channels
– Winner selection and prize fulfillment 

Partners:
HBCU Change
Trade Street Jam Co
In Booze
Made by Rheal

Client: Seagram’s Gin
Location: Ford Media Lab
Photographer: Kyle Ford
Art Direction + Prop Styling: Rachel Ford

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Photography, NewsRachel FordFord Media Labseagram's gin, content creation, cocktail photography, Cocktails, multicultural, social advocacy, black owned businesses, hbcu change, in booze, made by rheal, trade street jam co, influencer campaigns, influencer partnerships, sweepstakes