Seagram's Gin: capturing a year's worth of content in one strategic shoot

For select clients, Ford Media Lab serves as the agency responsible for social media strategy, content creation and execution. Here’s how we saved Seagram’s Gin time and money by solving a universal content problem.

Photography, NewsRachel FordAugust 9, 2022Ford Media Labseagram's twisted gin, seagram's gin, content creation, cocktail photography, Cocktails

Seagram's always-on content

This two-day shoot for Seagram’s Gin had one purpose: to capture all of the social content for the first half of the year, 27 images in total.

Photography, NewsRachel FordFebruary 18, 2022Ford Media Labseagram's twisted gin, seagram's gin, content creation, cocktail photography, Cocktails

Seagram's seasonal Content

For this seasonal shoot for Seagram’s Gin, we were challenged to capture a varied assortment of unique images for social media, focusing on game night, hot drinks and summertime cocktail enjoyment.

Photography, NewsRachel FordFebruary 14, 2022Ford Media Labcocktail photography, seagram's gin, seagram's twisted gin, kyle ford photography

Cheers to gin season

To celebrate Spring, Seagram’s Gin sought a suite of bright and fresh images featuring hero cocktail serves and lifestyle content.

Photography, NewsRachel FordMay 3, 2021Ford Media Labseagram's gin, seasonal cocktails, seasonal photography, gin season, lifestyle photography, cocktail photography, seagram's twisted gin

Seagram's social advocacy campaign

Seagram’s Gin tasked Ford Media Lab with executing a social advocacy campaign in support of US Black owned businesses.

Photography, NewsRachel FordNovember 2, 2020Ford Media Labseagram's gin, content creation, cocktail photography, Cocktails, multicultural, social advocacy, black owned businesses, hbcu change, in booze, made by rheal, trade street jam co, influencer campaigns, influencer partnerships, sweepstakes