Seagram's seasonal Content

For this seasonal shoot for Seagram’s Gin, we were challenged to capture a varied assortment of unique images for social media, focusing on game night, hot drinks and summertime cocktail enjoyment.

In order to create a variety of seasonal scenes in studio on a modest budget, FML’s team got creative. We began by eliminating the need for backgrounds by utilizing a lengthened surface that would afford for a styled tabletop scene that evoked a specific location.

By selecting interesting surfaces and props, we were able to deliver the look of everything from a pool table to an actual pool, all in studio.