Pitch Perfect: Sorel + Campari for Negroni Week

 
 

For Negroni Week 2021, FML was asked to create a dynamic image of the Hibiscus Negroni featuring Sorel, Campari and the Gaz Regan finger stirrer. The image would be used for media placements on behalf of Sorel, such as this feature on Guest of a Guest.

Hibiscus Negroni

1 oz high proof rye whiskey
.75 oz Sorel
.75 oz Campari
.5 oz dry vermouth

Combine ingredients and stir. Pour over fresh ice in a rocks glass and garnish with an orange twist.

Recipe by Pamela Wiznitzer

Client: Sorel
Location: Ford Media Lab
Photographer: Kyle Ford
Set and Styling: Ford Media Lab

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