Pitch perfect: Chivas Regal

If you’re reading a magazine or blog and a cocktail recipe catches your eye, that means we’ve done our job. Why? Because we specialize in cocktail photos for public relations pitches.

The following images were captured for PR use for Chivas Regal, with recipes and styling by Pernod Ricard’s Mixologist, Jane Danger. We love working with Jane because her cocktails are always fun, colorful and the perfect mix of straightforward and whimsical. Plus, her garnish game is 100.

For this shoot, we used clean, minimal styling and props to let the cocktails shine. The backgrounds and surfaces were straightforward – think white marble, subway tile and raw wood – and elements were interchanged to achieve a variety of scenes. For set styling, we tapped into our library of props, including bar tools, linens, serving trays and plants. What resulted was a versatile collection of seasonal cocktail images.