Pitch perfect: 1800 Tequila

If you’re reading a magazine or blog and a cocktail recipe catches your eye, that means we’ve done our job. Why? Because we specialize in cocktail photos for public relations pitches.

The following cocktail and bottle images were captured for PR use by 1800 Tequila, with recipes and styling by FML. To date, these images have been featured in Business Insider, LA Weekly and Hombre.

This particular shoot was executed virtually, with the client able to weigh in through FML Live (see how it works here). Since our founders are former award-winning mixologists, we’re able to create original recipes and style cocktails on-set, meaning that we can offer full-service, start to finish pitch material. We recommend that we capture all cocktails with and without the bottle, as some features and publications allow for product placement, while others prefer a more unbranded look.

For this shoot, we executed two types of photography: situational and white background/transparent. What’s the difference? Situational feature the cocktail in a curated setting; in this case we used clean, minimal styling and props to let the cocktails shine. White background/transparent is ideal for web features, as well as in applications requiring flexibility of placement; the transparent background allows the image to be fit in between text blocks, on packaging and more.