Pitch perfect: Beefeater Gin

If you’re reading a magazine or blog and a cocktail recipe catches your eye, that means we’ve done our job. Why? Because we specialize in cocktail photos for public relations pitches.

The following images were captured for PR use for Beefeater Gin, with recipes and styling by Pernod Ricard’s Mixologist, Jane Danger. We love working with Jane because her cocktails are always fun, colorful and the perfect mix of straightforward and whimsical.

For this shoot, we used clean, minimal styling and props to let the cocktails shine. For backgrounds, we chose bold, poppy seamless paper combined with a variety of minimalist surfaces. Beefeater Gin is a brand that isn’t afraid to play with aesthetics and have fun, and that truly shines in the resulting photographs.