Delivering versatile key visuals for Bruichladdich with AI innovation
Ford Media Lab: Engineering Bespoke Environments for Bruichladdich's Evergreen Visuals
Ford Media Lab is proud to showcase a recent collaboration with the iconic Islay distillery, Bruichladdich.
The mission was to produce a comprehensive suite of evergreen key visuals, meticulously designed for versatile application across Bruichladdich's diverse internal and external platforms.
This project called for a clean, straightforward aesthetic, ensuring the spotlight remained firmly on the product and its signature serves, whether in a sophisticated bar, an inviting restaurant, or an evocative outdoor setting.
The Challenge: Versatile Ambiance in a Controlled Setting
Bruichladdich required a collection of visuals that could live across various touchpoints, each needing to feel authentic to distinct environments—from intimate bars and upscale restaurants to compelling outdoor scenes. The challenge lay in creating these varied, specific ambiances with consistency and premium quality, all while maintaining ultimate control over the creative output and ensuring the product remained the hero.
Ford Media Lab's Solution: AI-Powered Backdrops and Expert Studio Craft
Building on our successful past collaborations with Bruichladdich, we leveraged an innovative approach that blended advanced technology with our deep expertise in studio production:
Inspired by Vision: Bruichladdich provided an inspiring mood board featuring a range of bar, restaurant, and atmospheric settings that captured their desired aesthetic.
AI-Generated Bespoke Environments: Our team transformed these concepts into unique, custom backgrounds using advanced generative AI technology. With thoughtful and intentional prompts, we created the ideal bar, restaurant, and even outdoor settings, precisely tailoring the ambiance and meticulously removing any potential foreground distractions to maintain an unwavering focus on the product.
From Digital to Physical Reality: These AI-generated scenes were then printed onto high-quality film, serving as sophisticated backdrops within our studio.
Meticulous Studio Staging & Lighting: We constructed realistic sets in our studio, integrating the AI backdrops with carefully chosen props and surfaces. Crucially, expert lighting was paramount to seamlessly fuse the physical foreground elements with the AI-generated backgrounds, achieving a natural, believable, and premium effect. This technical precision ensured the product’s quality and distinct character truly shone.
Flawless Execution: Our focus throughout was on a clean, straightforward execution. The simplicity of the composed set, combined with our technical proficiency, allowed the inherent quality of Bruichladdich's spirits to take center stage.
The Result: A Sophisticated and Versatile Visual Toolkit
The outcome is a dynamic collection of evergreen key visuals. Each image in the suite offers a sophisticated and adaptable visual that meets Bruichladdich's diverse communication needs, ready for deployment across any platform. The clean aesthetic ensures the product is always the focal point, presented in environments that enhance its story and appeal.
The Ford Media Lab Advantage: Innovation Meets Uncompromising Quality
This Bruichladdich project highlights Ford Media Lab's commitment to delivering exceptional results by powerfully combining creative innovation with deeply ingrained technical skill. Our ability to harness generative AI to create bespoke, world-class environments within a controlled studio setting offers our clients unparalleled flexibility and creative freedom. More importantly, it underscores that technology is a tool, and its true potential is realized through expert application—from strategic lighting to meticulous set design—ensuring every visual is not just innovative, but flawlessly executed.
Client: Bruichladdich
Location: Ford Media Lab
Photographer: Kyle Ford
Art Direction and Set Styling: Rachel Ford
Food Styling: Marlene Forand
Looking to create distinct, compelling visual narratives for your brand, regardless of location constraints? Ford Media Lab pioneers solutions that blend cutting-edge technology with masterful production. Contact us to explore what we can build together.