Delivering evocative docksides and flawless detail for Mount Gay Rum
Ford Media Lab: Delivering a Complete Visual Solution for Mount Gay Rum's "Aprés Sail Summer Cocktail" Campaign
Ford Media Lab recently had the pleasure of partnering with the legendary Mount Gay Rum to create a suite of compelling visuals for their "Aprés Sail Summer Cocktail" campaign. The project called for a unique blend of evocative lifestyle imagery, inspired by a specific client reference, and pristine white background product photography—all delivered with best-in-class quality. Our mission was to not only bring a distinct vision to life in our studio but also to provide Mount Gay Rum with a versatile toolkit of assets for every conceivable use case.
The Challenge: Recreating a Vision & Ensuring Maximum Versatility
Mount Gay Rum presented us with a clear reference image, envisioning their signature cocktails in an idyllic "Aprés Sail" dockside setting. The primary challenge was to meticulously recreate this specific, evocative atmosphere within our studio environment. Beyond this, there was a crucial need for clean, isolated product shots that would offer maximum flexibility for various marketing applications, from e-commerce to detailed print features.
Ford Media Lab's Integrated Solution: AI-Powered Lifestyle Meets Studio Precision
Our team devised a comprehensive approach to meet both creative and practical needs, underscoring our unique ability to masterfully capture diverse photographic styles:
Crafting the Lifestyle Scene with AI & Artistry:
AI-Generated Backdrop: Leveraging the client's reference image as our foundation, we utilized advanced generative AI to design a custom background. This process allowed us to meticulously craft the desired dockside atmosphere, capturing every nuanced detail to bring their vision to life digitally.
Studio Realization: The bespoke, AI-generated scene was then printed and expertly integrated into our studio set. Our team artfully styled the foreground with physical props and elements to construct a convincing and immersive dock scene, creating the perfect "Aprés Sail" environment.
Pristine Product Photography:
Dedicated Capture: Concurrent with the lifestyle shoot, we dedicated focused attention to capturing flawless white background and transparent images of the Mount Gay Rum cocktails. This ensured consistency in product presentation while offering ultimate versatility.
Best-in-Class Quality with Hasselblad: Across both the intricate lifestyle setups and the clean product shots, all images were captured on Hasselblad. This commitment to superior equipment ensures every photograph meets best-in-class standards for clarity, color accuracy, and detail.
The Result: A Comprehensive Suite of High-Impact Assets
Ford Media Lab delivered a dual suite of imagery for Mount Gay Rum:
Captivating lifestyle photographs that transport the viewer to the perfect "Aprés Sail" moment, precisely matching the client's initial vision.
A series of crisp, high-resolution white background and transparent cocktail images, ready for immediate deployment across any platform.
This comprehensive package provides Mount Gay Rum with exceptional creative assets and unparalleled flexibility, ensuring they have the perfect visual for every marketing need.
The Ford Media Lab Advantage: Your Vision, Expertly Captured from Every Angle
This Mount Gay Rum project perfectly illustrates Ford Media Lab's distinctive capability: we don't just create beautiful images; we provide holistic visual solutions. Our innovative use of AI to recreate specific settings in-studio, combined with our technical mastery in capturing pristine product photography, offers a streamlined, efficient, and high-quality service. By entrusting us with both lifestyle and product imagery, clients like Mount Gay Rum benefit from consistent quality, a cohesive visual narrative, and a partner who understands how to deliver best-in-class results (thanks to tools like the Hasselblad and our team's expertise) for every facet of their campaign.
Client: Mount Gay Rum
Location: Ford Media Lab
Photographer: Kyle Ford
Art Direction + Prop Styling: Rachel Ford
Need a partner who can bring your specific vision to life and deliver versatile, high-quality product assets? Ford Media Lab offers the creative ingenuity and technical precision to capture it all. Contact us today.