The Lab Report

Welcome to Ford Media Lab’s knowledge hub. Here, we explore the intersection of visual storytelling, creative strategy, and technological advancement in the spirits and luxury space. Discover industry insights, creative innovations, and behind-the-scenes glimpses into how we’re transforming brand storytelling through our hybrid approach to visual content creation. From AI-enhanced visuals to traditional photography, each article offers actionable insights for brands seeking to elevate their visual presence. Let’s create something extraordinary together!

Posts tagged whisky cocktails

Delivering versatile key visuals for Bruichladdich with AI innovation

Delivering versatile key visuals for Bruichladdich with AI innovation

Ford Media Lab engineered custom environments for Bruichladdich using AI and expert lighting, delivering sophisticated, product-focused visuals. Explore the project.

Photography, NewsRachel FordMay 12, 2025Ford Media Labstudio photography, bruichladdich, scotch cocktails, whisky, whisky cocktails, conceptual photography, white background product photography, ai integration

Bruichladdich hero photography

Bruichladdich hero photography

To capture a suite of 75+ hero images featuring the Bruichladdich bottle and classic serves, we stripped away the props and focused on the simplicity of the set.

Photography, NewsRachel FordApril 29, 2022Ford Media Labstudio photography, bruichladdich, scotch cocktails, whisky, whisky cocktails, conceptual photography, white background product photography, white background photography, white background cocktails

Sip this: the regal way to Mardi Gras

Sip this: the regal way to Mardi Gras

Celebrate Mardi Gras with the Crown Jewel, made with Chivas Regal by Pernod Ricard’s National Mixologist, Jane Danger.

Cocktail Recipes, NewsRachel FordFebruary 17, 2020Ford Media Labchivas 18, chivas regal, whisky cocktails, mardi gras, mardi gras cocktails, fun cocktails

Sip this: it's getting hot [toddy] in here

Sip this: it's getting hot [toddy] in here

Since it’s cold AF… Warm up with this Orange Black Tea Toddy with Chivas Regal by Pernod Ricard’s National Mixologist, Jane Danger.

Cocktail Recipes, NewsRachel FordDecember 27, 2019Ford Media Labchivas regal, hot toddy, drinks recipes, whisky cocktails, hot drinks, tea cocktails, chivas 18