Cincoro Tequila: introducing NEW Cristalino

Ford Media Lab recently had the privilege of collaborating with Cincoro, a renowned luxury tequila brand co-owned by the legendary Michael Jordan. For the launch of their new Cristalino expression, we were tasked with creating a suite of captivating images that would showcase the sophistication and elegance of this premium spirit.

To complement Cristalino's exceptional flavor profile, our team developed two original cocktail recipes that highlighted its unique characteristics, including the clear Cristalino Margarita with clarified lime juice. We then captured stunning images of these cocktails in a luxurious, minimalist setting that reflected the brand's aesthetic.

The images we created were designed to be versatile, ensuring their effectiveness across various platforms. They will be featured prominently on Cincoro's website cocktail library, providing a visual guide for consumers to explore the brand's offerings. Additionally, the images will be used in press materials and social media campaigns to generate excitement and drive brand awareness.

At Ford Media Lab, we believe that a successful brand experience goes beyond the product itself. That's why we offer comprehensive cocktail strategy services, including recipe development and stunning visual content. By working with us, brands can create a cohesive and engaging narrative that resonates with their target audience.

Our collaboration with Cincoro on the launch of their Cristalino expression was a testament to our ability to deliver exceptional visual content that elevates luxury brands. By combining creative recipe development with stunning photography, we were able to create a collection of images that perfectly capture the essence of this premium tequila.

Client: Cincoro Tequila
Location: Ford Media Lab
Photographer: Kyle Ford
Art Direction + Cocktail Styling: Rachel Ford
Prop Styling: Lisa Erlicher


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Contact us today to discuss how we can create stunning visuals that tell your brand's unique story.