Introducing Wolves 5 year old American single malt
Ford Media Lab recently had the pleasure of collaborating with Wolves Whiskey on the launch of their 5 Year Old American Single Malt. To showcase the unique character of this exceptional spirit, we created a suite of images inspired by the American West, with a focus on water, earth, and minimalist aesthetics.
Our goal was to create a visual narrative that complemented the rich flavors and heritage of Wolves Whiskey. We carefully curated set designs that evoked the rugged beauty of the American West, incorporating elements of water, earth, and natural materials. By minimizing props and focusing on dramatic lighting, we allowed the bottle to take center stage and tell its own story.
The images we captured were versatile enough to be used across multiple platforms. They played a crucial role in the redesign of Wolves Whiskey's website, providing a visually stunning backdrop for their brand story. Additionally, the images were featured in high-profile publications like Forbes magazine, helping to generate buzz and awareness for the new product.
Our images also proved to be a valuable asset for Wolves Whiskey's social media and e-commerce efforts. The visually striking compositions effectively showcased the product's appeal, driving engagement and conversions.
The Wolves Whiskey project was a testament to our ability to create compelling visuals that resonate with audiences. By combining stunning set design, minimal propping, and dramatic lighting, we were able to capture the essence of this exceptional spirit. The resulting images played a vital role in the successful launch of Wolves Whiskey American Single Malt 5 Year Old.
Client: Wolves Whiskey
Location: Ford Media Lab
Photographer: Kyle Ford
Art Direction + Prop Styling: Rachel Ford
Let FML help you captivate your audience and elevate your brand.
Contact us today to discuss how we can create stunning visuals that tell your brand's unique story.