Toasting Father's Day and graduation with The Botanist Cask Rested Gin
Ford Media Lab: Crafting Premium Visuals for The Botanist Cask Rested Gin – Just in Time for Celebration.
At Ford Media Lab, we thrive on transforming creative visions into tangible, high-impact assets. We're thrilled to pull back the curtain on a recent project with Islay's own The Botanist Gin, showcasing their exquisite Cask Rested Gin through a lens perfect for Father's Day and graduation celebrations. The challenge? To deliver a suite of premium still and video content, all within a demanding one-day shoot, optimized for paid media campaigns.
The Vision: Warmth, Celebration, and Timeless Quality
The Botanist sought visuals that would resonate with the celebratory spirit of Father's Day and graduations. The creative directive was clear: capture the rich, amber hue of the Cask Rested Gin with warm, inviting lighting, emphasizing the beautiful caustics playing through the liquid. Props were carefully selected to evoke the distinct yet overlapping sentiments of these special occasions – sophistication for Dad, achievement for the graduate.
Ford Media Lab's Approach: Innovation Meets Expertise
Our team was responsible for the entire lifecycle of the project, from initial creative concepting through production and final retouching. Here’s how we made it happen:
Streamlined Pre-Production with Generative AI: To accelerate the approval process and ensure alignment with The Botanist's vision, we utilized generative AI to produce highly realistic comp images. This cutting-edge approach allowed for rapid iteration and confident sign-off before the shoot day even began.
Precision Capture on Hasselblad: Quality was paramount. All still photography was captured on Hasselblad, ensuring every detail, from the subtle texture of the label to the gleam of the liquid, was rendered with impeccable clarity and depth.
Efficient One-Day Production: Our experienced crew executed a meticulously planned one-day shoot, capturing all five distinct still life setups and the foundational elements for our video assets.
Dynamic Video with a Tech-Forward Edge: The project included two video pieces. We embraced a hybrid approach, combining traditional stop-motion techniques with innovative AI animation generated from a still image. This blend highlights our commitment to using the best of established and emerging technologies to create dynamic, engaging content.
Meticulous Post-Production: Our in-house retouching team polished each asset, ensuring brand consistency and the desired warm, celebratory mood shone through.
The Result: A Compelling Suite of Best-in-Class Assets
Within a tight timeframe, Ford Media Lab delivered five stunning still images and two captivating video shorts. Each piece is infused with the warmth and sophistication befitting The Botanist Cask Rested Gin, ready to capture attention in targeted Father's Day and graduation paid media campaigns.
This project is a testament to Ford Media Lab's ability to work creatively, quickly, and intelligently. By integrating advanced technologies like generative AI and AI animation with benchmark-setting capture equipment and deep production expertise, we deliver compelling, dynamic, and best-in-class visual content that elevates brands.
Client: The Botanist Islay Gin
Location: Ford Media Lab
Photographer: Kyle Ford
Art Direction and Set Styling: Rachel Ford
Production and Styling Assistant: Chase Huang
Looking to craft a compelling visual narrative for your brand? Ford Media Lab combines cutting-edge technology with creative excellence to deliver results that resonate.
Contact us today to discuss your next project.