Pitch perfect: Beefeater mother's day

For this seasonal shoot, Beefeater Gin sought captures of their “Martinis for Mom” promotional box.

The subject of the shoot was a gift box containing branded glassware, dried garnish, a recipe card and a gift card to purchase Beefeater Gin and dry vermouth. To ensure that the photography could be used for various public relations purposes, the promotional box was captured both in situation and on white background.

The situational images placed the box and Martini cocktail on a gold and acrylic bar cart with a floral bouquet. A rattan screen and fiddle leaf fig tree in the background complimented the patio scene. The white background images were styled on white seamless paper for a fresh, clean look. Both images were captured with and without bottle.

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Client: Beefeater Gin
Location: Ford Media Lab
Photographer: Kyle Ford
Art Direction: Rachel Ford
Prop Styling: Layla Kenney
Cocktail Styling: Leanne Favre

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