St. Rémy turns cocktails on their head
For this project with St. Rémy, Ford Media Lab was hired to create dynamic still and motion visuals for use in print, point of sale and social media. The key visual image was captured on a rustic wood surface against an elegant green backdrop, perfectly capturing the brandy-meets-bourbon aesthetic. The final product will feature text and be displayed in off-premise accounts.
In addition to still imagery, FML captured a duo of stop motion videos, which incorporate action and provide thumb-stopping social media content to complement the in-store campaign.
Lastly, FML captured two signature serves, the Cold Brew cocktail and Sangria Fizz, both in situation and white background/transparent.
Client: St. Rémy
Agency: Barrows Global
Location: Ford Media Lab
Photographer: Kyle Ford
Art Direction and Strategy: Rachel Ford
Prop Styling: Elvis Maynard
Cocktail Styling: Dan Nicolaescu
Production Assistant: Blake Borgeson
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