Redbreast seasonal content

Redbreast Irish Whiskey sought seasonal content for social media and paid promotion, focused on holiday, St. Patrick’s Day and Father’s Day.

Photography, NewsRachel FordFebruary 18, 2022Ford Media Labst. patrick's day, fathers day cocktails, fathers day, holiday photography, holiday cocktails, redbreast irish whiskey, redbreast 12, redbreast 15, redbreast lustau, redbreast, redbreast cask strength

Seagram's always-on content

This two-day shoot for Seagram’s Gin had one purpose: to capture all of the social content for the first half of the year, 27 images in total.

Photography, NewsRachel FordFebruary 18, 2022Ford Media Labseagram's twisted gin, seagram's gin, content creation, cocktail photography, Cocktails

Pitch perfect: Stranahan's early spring cocktails

For this late winter + early spring PR shoot with Stranahan’s Colorado Whiskey, FML was asked to create and photograph fresh cocktail recipes to be featured in a variety of digital publications.

Photography, NewsRachel FordFebruary 16, 2022Ford Media Labpublic relations pitches, public relations pitch photos, kyle ford photography, stranahan's, cocktail photography

Pitch perfect: escape the winter with JAJA

For this late winter PR shoot with JAJA Tequila, FML was tasked with creating and photographing an assortment of fresh cocktail recipes on an elevated, tropical set.

Photography, NewsRachel FordFebruary 16, 2022Ford Media Labpublic relations pitches, public relations pitch photos, pr pitch photography, best pr pitch photography, winter cocktails, spring content, JAJA, tequila recipes, national margarita day

Pitch perfect: late winter tequila cocktails

For this seasonal late winter PR shoot with 1800 Tequila, FML was tasked with creating and photographing an assortment of fresh cocktail recipes to use featured in a variety of digital publications.

Photography, NewsRachel FordFebruary 16, 2022Ford Media Lab1800 tequila, public relations pitches, public relations pitch photos, pr pitch photography, best pr pitch photography, winter cocktails, spring content

White background photography for The Botanist Gin

To promote both their game day partnership and always-on cocktail strategy, The Botanist Gin sought a suite of white background/transparent images of their bottle and signature cocktails.

Photography, NewsRachel FordFebruary 16, 2022Ford Media Labwhite background photography, white background cocktails, white background product photography, The Botanist Gin, cocktail photography, creative cocktails

Spirited portraits for team Bacardi

We typically photography bottles and cocktails, but when we had the opportunity to photograph portraits of the Bacardi team, we couldn’t resist.

Photography, NewsRachel FordFebruary 16, 2022Ford Media Labbrand ambassadors, ambassador portraits, bartender portraits, portrait photography, pinup photography, film noir, colorful portraits, professional headshots

OOH advertising: FML hitches a ride around Brooklyn with Sorel

If you found yourself in Brooklyn, NY, last fall, you may have spotted a large delivery truck with advertisements for Sorel on all sides. What you may not know if that those images were captured in studio at Ford Media Lab.

Photography, NewsRachel FordFebruary 14, 2022Ford Media Labsorel, OOH advertising, mobile advertising, print media, kyle ford photography, splash photography

Stop motion spotlight: Cometeer coffee

Cometeer coffee hired FML to create a fun and festive stop motion video for their holiday campaign. Click through to the post to see the full-length version – complete with a disco ball, confetti and sparklers!

Photography, NewsRachel FordFebruary 14, 2022Ford Media Labcometeer, coffee cocktails, national coffee day, stop motion, stop motion video, stop motion nyc, kyle ford photography

Pitch perfect: Elit holiday cocktails

For this holiday PR shoot with Elit Vodka, FML was tasked with photographing an assortment of classic cocktails to be featured in a variety of digital publications.

Photography, NewsRachel FordFebruary 14, 2022Ford Media Labpublic relations pitches, public relations pitch photos, cocktail photography, classic cocktails, kyle ford photography, espresso martini, coffee cocktails, martini, photography for pr use

Pitch Perfect: Stranahan's seasonal cocktails

For this seasonal PR shoot with Stranahan’s Colorado Whiskey, FML was asked to create and photograph fresh cocktail recipes to be featured in a variety of digital publications.

Photography, NewsRachel FordFebruary 14, 2022Ford Media Labpublic relations pitches, public relations pitch photos, kyle ford photography, stranahan's, cocktail photography

Pitch Perfect: Sorel + Campari for Negroni Week

For Negroni Week 2021, FML was asked to create a dynamic image of the Hibiscus Negroni featuring Sorel, Campari and the Gaz Regan finger stirrer.

Photography, NewsRachel FordFebruary 14, 2022Ford Media Labnegroni cocktail, negroni, classic cocktails, how to make a negroni, classic negroni, negroni week, campari, sorel, kyle ford photography, gaz regan

Seagram's seasonal Content

For this seasonal shoot for Seagram’s Gin, we were challenged to capture a varied assortment of unique images for social media, focusing on game night, hot drinks and summertime cocktail enjoyment.

Photography, NewsRachel FordFebruary 14, 2022Ford Media Labcocktail photography, seagram's gin, seagram's twisted gin, kyle ford photography

Pitch perfect: fall + winter tequila cocktails

For this seasonal Fall + Winter PR shoot with 1800 Tequila, FML was tasked with creating and photographing a variety of fresh cocktail recipes to use featured in a variety of digital publications.

Photography, NewsRachel FordFebruary 11, 2022Ford Media Lab1800 tequila, public relations pitches, public relations pitch photos, pr pitch photography, best pr pitch photography, fall cocktails, winter cocktails

Old Overholt cocktail gallery

FML was commissioned by our friends at Simple Serve to capture a suite of Old Overholt Rye Whiskey cocktails to be used as part of a content project.

News, PhotographyRachel FordFebruary 11, 2022Ford Media Labcocktail photography, old overholt, simple serve, manhattan, old pal, old fashioned, creative cocktails

Cheers to Chinola Passionfruit Liqueur

When we were asked to create the new cocktail strategy and accompanying white background images for Chinola Passionfruit Liqueur, we jumped at the chance. Who doesn’t love passionfruit?

Photography, NewsKyle FordFebruary 11, 2022Ford Media Labcocktail photography, chinola, white background cocktails, white background photography

Pitch perfect: a winning partnership

Football season is the perfect time to kick it with a delicious tequila cocktail.

Photography, NewsRachel FordFebruary 11, 2022Ford Media Lab1800 tequila, public relations pitches, public relations pitch photos, pr pitch photography, best pr pitch photography

Maria Tash holiday stop motion video

Luxury jewelry brand Maria Tash hired FML to create a variety of complex stop motion videos featuring their brilliant (but tiny!) diamond pieces.

Photography, NewsRachel FordJanuary 1, 2022Ford Media Labmaria tash, stop motion, stop motion video, stop motion nyc, social media video

Cheers to 5 years

Today marks FML’s 5th anniversary, which some say is a big deal in business, so we’ll be celebrating throughout the next year with some fun surprises.

Team FML, NewsKyle FordSeptember 1, 2021Ford Media Labsmall business, ovenly, Rachel Ford, Kyle Ford

The Less-Than Clause

Introducing Ford Media Lab’s Less-Than Clause, an open-source legal disclosure for inclusion in statements of work to create a culture of accountability between agencies and clients on issues of diversity, equity and inclusion.

NewsRachel FordSeptember 1, 2021Ford Media Labless than clause, dei, business best practices

The Lab Report