OOH advertising: FML hitches a ride around Brooklyn with Sorel

If you found yourself in Brooklyn, NY, last fall, you may have spotted a large delivery truck with advertisements for Sorel on all sides. What you may not know is that those images were captured in studio at Ford Media Lab.

We had the opportunity to capture a variety of images for Sorel, to which graphics were added to achieve the final asset that appeared on the truck as a mobile advertisement. Scroll down to see the originals and the final OOH application.

It’s always exciting to see our work in print, but seeing it on a massive truck is another level. Perhaps even better was seeing our work on a tiny truck!

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Client: Sorel
Location: Ford Media Lab
Photographer: Kyle Ford
Set and Styling: Ford Media Lab

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