Pitch perfect: National Margarita Day

For this seasonal PR shoot with 1800 Tequila, FML was tasked with photographing two Margarita variations to be featured in a variety of digital publications.

Each set was tailored to the expression featured, and all were styled with tropical elements and elevated props. Fresh fruit garnishes enhanced the scenes, while strong shadows created a dynamic effect.

1800Cristalino_CadillacMargaritaSaltStripe_Bottle_LowRes.jpg

In addition to capturing situational images, we also captured white background/transparent images of each cocktail, which are ideal for digital use.

Client: 1800 Tequila
Location: Ford Media Lab
Photographer: Kyle Ford
Art Direction and Styling: Rachel Ford (Ultimate Margarita) and Dahlia Galler (Cristalino)
Cocktail Styling: Rachel Ford (Ultimate Margarita) and Dan Nicolaescu (Cristalino)

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Photography, NewsRachel FordJuly 29, 2022Ford Media Lab1800 tequila, public relations pitches, public relations pitch photos, pr pitch photography, best pr pitch photography, spring content, summer cocktails, tequila cocktails, tequila recipes