Onsite social media photography + video at Kenwood Vineyards

Social media client, Kenwood Vineyards, sought a complete content calendar for a six-month period. Previously, they’d relied upon content from local sources to share the story of the brand home in Sonoma, California; however, for best results, FML sought a way to have more control of the visual narrative.

In October 2022, Ford Media Lab traveled to California to capture social media content onsite at Kenwood Vineyards over a period of three days. The aim was to capture every aspect of a visit to the vineyard so that the viewer would feel as though they were experiencing it themselves.

Following the creation of a storyboard and shot list, the result was over 400 unique images and video clips – from visiting the tasting room to exploring the vineyards and observing the packaging process. Ford Media Lab then created a six-month visual content calendar with the aim of telling the brand story in static and Reels posts.