Welcome to Ford Media Lab’s knowledge hub. Here, we explore the intersection of visual storytelling, creative strategy, and technological advancement in the spirits and luxury space. Discover industry insights, creative innovations, and behind-the-scenes glimpses into how we’re transforming brand storytelling through our hybrid approach to visual content creation. From AI-enhanced visuals to traditional photography, each article offers actionable insights for brands seeking to elevate their visual presence. Let’s create something extraordinary together!
Ford Media Lab was tasked with capturing a suite of seasonal cocktail content featuring the newly redesigned Beefeater Gin bottle, inspired by the iconic London brick. This shoot focused on Spring and Summer occasions – from beach days to BBQs and picnics.
Read MoreIn honor of National Tequila day this month, here’s 8 reasons to cheers to long days with a long drink. Check out this recent gallery featuring 1800 and Jarritos.
Read MoreCongratulations to our client, Erick Castro, one of Drink’s International’s Bar World 100: The Industry’s Most Influential Figures, 2021. If you’re a spirits marketer looking to reach cocktail enthusiasts and the trade, contact us for partnerships.
Read MoreFord Media Lab was tasked with capturing a suite of seasonal cocktail content featuring the newly redesigned Beefeater Gin bottle, inspired by the iconic London brick. This shoot focused on celebratory occasions – from at home entertaining for awards shows to brunch and festive gatherings.
Read MoreTo celebrate Spring, Seagram’s Gin sought a suite of bright and fresh images featuring hero cocktail serves and lifestyle content.
Read MoreIt’s that time of year again when the weather is warm and the patio is calling. What better way to enjoy enjoyable weather than with a refreshing cocktail?
Read MoreFor this sustainable product launch, FML created a suite of cocktail content to celebrate. Each cocktail was photographed with and without the bottle, surrounded by fresh ingredients and greenery.
Read MoreFML’s top 3 tips for navigating the world of virtual photoshoots to ensure you get all the perks of the real deal.
Read MoreFor this shoot with The Botanist Gin, we captured two classic gin cocktails with a variety of unique garnishes.
Read MoreIn celebration of the most Irish day of the year, a suite of assets was created to depict at-home festivities with Redbreast Irish Whiskey.
Read MoreLooking to switch it up on the greenest day of the year? Ditch the green beer for this Cilantro + Ginger Margarita Mule made with 1800 Tequila.
Read MoreTo amplify their “Reconnect with Your City” campaign to promote a partnership with Grubhub, Beefeater Gin sought a variety of photographic assets captured for digital, social and PR use.
Read MoreFebruary 22nd is National Margarita Day and we have just one question for you: Original, Peach or Watermelon?
Read MoreValentine’s Day may be behind us, but we think these are just too pretty to limit to February 14th.
Read MoreThe following cocktail and bottle images were captured by FML for PR use by 1800 Tequila, with recipes by Leanne Favre and styling by Karin Olsen.
Read MoreIn preparation for holiday and gifting-themed social media posts, Redbreast Irish Whiskey sought a variety of photographic assets to be captured in studio at FML.
Read MoreSeagram’s Gin tasked Ford Media Lab with executing a social advocacy campaign in support of US Black owned businesses.
Read MoreWinter, Spring, Summer or Fall, all you gotta do is call – for Cognac.
Read MoreThis dressed up Gin and Tonic is made with Beefeater Gin by Pernod Ricard’s National Mixologist, Jane Danger.
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