Beefeater Gin's fresh look, part 1

Did you notice that Beefeater Gin has a fresh new look? Inspired by the iconic London brick, both the London Dry and Pink bottles have been updated with a bold new design.

Ford Media Lab was tasked with capturing a suite of seasonal cocktail content featuring the new bottle, designed to be shared on social media throughout the calendar year. This shoot focused on celebratory occasions – from at home entertaining for awards shows to brunch and festive gatherings.

The sets were staged to evoke the feeling of a specific setting, using unique backgrounds, props and wardrobe.