Lighthouse is one of Brooklyn’s true treasures; a family-owned restaurant built on great food, community and sustainable practices.
Read MoreCongratulations to our client, Erick Castro, one of Drink’s International’s Bar World 100: The Industry’s Most Influential Figures, 2021. If you’re a spirits marketer looking to reach cocktail enthusiasts and the trade, contact us for partnerships.
Read MoreAs a content marketing agency, our blog is the ideal way to demonstrate the type of content we create.
Read MoreRachel Ford, President of boutique content marketing agency Ford Media Lab, is forecasting that whether or not likes are here to stay, influencer partnerships with brands will change.
Read MoreEmployees make your business work, but how do you make your employees feel? Rachel Ford explains FML’s philosophy to spinsucks.com.
Read More“Keep in mind instagram recruiting means employers are looking at your Instagram posts and engagements to see how you communicate. In fact, Rachel Ford, president and co-founder of Ford Media Lab says, ‘Hiring managers look for both hard and soft skills, and it’s widely accepted that soft skills are the most difficult to teach.’ She explains, ‘Social media can provide clues to these ‘unteachable’ skills, like tone of voice, organization, and attention to detail.’”
Read More“Time and time again, we hear from brands who are frustrated that their events are not resulting in meaningful social media mentions and activity. How can they quantify ROI if no one posted?” -Rachel Ford
Read MoreFor this image, angles are particularly important, so take note of where your camera is. Objects closest to the camera will always appear larger, and a slightly elevated camera angle while standing can offer a slimming effect, if that’s what you’re after, says Ford. “Pay attention to how you hold yourself. Keep limbs spaced from the body, face pinkies forward over thumbs, and watch your posture,” he adds.
Read MoreToday’s 24/7 marketplace doesn’t stop, so why shouldn’t your method of content acquisition adapt? The answer is to find an ongoing source of content photography, defined as a strategic form of commercial and editorial photography focused on creating relevant and consistent visual content for brand storytelling.
Read More“Instagram is the perfect platform for creatives and designers, particularly as they grow their businesses,” says Rachel Ford, president and cofounder of Ford Media Lab, a content marketing and social media agency in Brooklyn, New York.
Read More“Looking to up your bar marketing game in 2019? Focus on creating “Instagramable” moments, prioritize engagement over content, skip influencer marketing as usual…oh, and never use the flash when taking photos for social media.”
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