Social Media Predictions For 2020, According to 3 Experts // socialmediatoday.com

Photo: Kyle Ford / Ford Media Lab

“Rachel Ford, President of boutique content marketing agency Ford Media Lab, is forecasting that whether or not likes are here to stay, influencer partnerships with brands will change.

Ford compares it to the engagement drop business marketers felt without an ad spend.

“It can be speculated that influencer partnership performance will turn similarly into pay-to-play,” Ford predicts.

Does this mean that influencer partnerships are over? Not at all. “We anticipate that companies will seek new and creative ways to partner with influencers to prove ROI,” Ford says.”