15 Expert Tips on How to Create a Brand // G2.com

“Your strategy should always be consumer-first. It starts with them: Who are they? Where are they? What do they value? That’s where your brand needs to be, both live and on social media. Directly align activations, events and brand placement with your social media strategy. Here’s the formula: whether it’s a fun party, cool collaboration or an interactive installation, you must put it where your target consumer is and allow them to create and share authentic content. Give them a reason to care, and you’ve created what we call a win/win/win: favor for the brand, a value-add for the consumer, and amazing social content that resonates with your buyers because they’ve had a hand in creating it, sharing it and starring in it. Meaningful participation creates a reason to care (and great brand recognition)” -Rachel Ford