Entrepreneurs Explain How They Use Their Blog For Business // CEO Blog Nation

Blogging is big business for entrepreneurs and business owners. Rachel Ford explains how boutique content marketing agency, Ford Media Lab, utilizes its blog:

“As a content marketing agency, our blog is the ideal way to demonstrate the type of content we create. We use it for showcasing our talents (indirectly, in the form of pet portraits and features of local businesses), as well as showcasing our clients’ products via our work and in recipes. Our blog is the starting point for all content that we share; it populates our monthly newsletter and gives our social media channels something to direct back to. As opposed to industry articles and self-promotion, we use our blog to share content that our clients will enjoy, thus showing what we could create for them and their brands.”