Content Marketing In Focus: 2020 Predictions // click.co.uk

Rachel Ford, President of boutique content marketing agency Ford Media Lab, is forecasting that whether or not likes are here to stay, influencer partnerships with brands will change.

“It can be speculated that influencer partnership performance will turn similarly into pay-to-play,” Ford predicts. “We anticipate that companies will seek new and creative ways to partner with influencers to prove ROI”.