Expert Tips for Scaling e-Commerce Photography
“Too many companies falsely believe that content is their problem…” - Kyle Ford
Today’s 24/7 marketplace doesn’t stop, so why shouldn’t your method of content acquisition adapt? The answer is to find an ongoing source of content photography, defined as a strategic form of commercial and editorial photography focused on creating relevant and consistent visual content for brand storytelling.
While seemingly redundant, as all photography could be considered content, content photography is created specifically to engage or inform a brand’s audience. It encompasses everything from stunning product shots, to lifestyle imagery designed to bring your brand or product to life in context. Content photography is needed on a regular, ongoing and consistent basis. So, just how does an e-commerce brand achieve this?