Social Mentions: What They Are, and How to Use Them to Promote Your Business //

Sprout Social is a social media management tool with social listening features. In addition to scheduling posts to your pages and tracking engagements, you can set up feeds to track hashtags and other topics.

Rachel Ford, president and co-founder of Ford Media Lab, likes that it tracks and centralize all mentions. “Sprout compiles all direct and indirect social media mentions into one place, enabling brands to monitor and respond to consumers across multiple channels,” she told us.

Ford recommends tracking your brand name, competitors, and keywords in your niche (don’t forget frequent misspellings, she noted). “When a user mentions your words, the mention appears in your inbox for easy liking, connecting, and sharing,” she said.

NewsKyle Ford