Ask the Experts: How Can I Improve My Bar Marketing on Social Media? // Buzztime

“Looking to up your bar marketing game in 2019? Focus on creating “Instagramable” moments, prioritize engagement over content, skip influencer marketing as usual…oh, and never use the flash when taking photos for social media.

These are just some of the bar marketing tactics shared by the founders of Ford Media Lab (or FML, for short). Based in Brooklyn, FML helps businesses tell their story through photography and social media.

FML has been hired by dozens of brands from Cointreau to Patrón, Budweiser to Beefeater. And founders Rachel and Kyle Ford generously agreed to share their social media bar marketing wisdom with you. (Along the way, we discovered that Creative Director Kyle Ford can saber champagne like a boss).”