What is Content Photography?

The professional photography landscape has changed due to the rise of social media and efficacy of content marketing. This actually presents an exciting business niche for photographers willing to dedicate themselves to the perpetual content need.

“Content Photography is a strategic form of commercial and editorial photography focused on creating relevant and consistent visual content for brand storytelling.”

This is nothing new, per se, but its growing demand necessitates that a name be given to its niche. While the name is seemingly redundant, as all photography could be considered content, content photography is created specifically to engage or inform a business’s audience.