A fresh product launch

New product alert! Our/NY teamed up with Rethink Food to launch a vodka infused with basil that would otherwise go to waste. Each batch of fresh, NYC-grown basil is de-stemmed and hand-chopped, left to infuse for more than 24 hours, then distilled in Manhattan.⁠

For the launch, FML created a suite of cocktail content to celebrate. Each cocktail was photographed with and without the bottle, surrounded by fresh ingredients and greenery. Check out the gallery below, and click here for a list of stores.