Welcome to the FML newsroom, where we dish up the latest scoops on all things visual storytelling, branding, and the ever-evolving world of marketing. Whether you're a seasoned creative pro or just starting your journey, we're here to quench your thirst for knowledge with engaging articles, insightful tips, and behind-the-scenes glimpses into the FML world. So, grab a seat, crack open a metaphorical beverage (or the real thing, we don't judge!), and get ready to dive in!
The truth is, your competitors are already using AI. They are leveraging this technology to create eye-catching visuals, refine existing assets, and stretch their marketing dollars further. Consumers are engaging with content generated through AI without even realizing it, and they're responding positively.
Read MoreSome fear artificial intelligence could replace creatives; we see AI as an opportunity to expand our capabilities and offer something unique to our clients.
Read MoreFor this shoot with luxury Champagne brand, Perrier-Jouët, every detail was carefully considered to create an upscale look and feel, focusing on fresh French florals, silk table dressings and sustainable style.
Read MoreThe following static and motion images were captured for Three Olives Vodka for digital use.
Read MoreThe following images were captured for Redbreast Irish Whiskey for social media and their holiday 2023 paid ad campaign.
Read MoreThis shoot for the United States Bartenders’ Guild focused on six cocktail images for print use. Cocktails were captured to appear refreshing and larger-than-life. Styling incorporated garnish cues, bar tools and historical props.
Read MoreThe following images were captured for Chivas Regal for digital and print use. The focus of this situational shoot was the Chivas cocktail strategy, focused on the Gold Rush cocktail.
Read MoreFor this studio shoot for Kenwood Vineyards, FML was tasked with creating a robust suite of multi-use images in a variety of at home and on-premise settings, utilizing custom backgrounds, expert lighting and layered set design.
Read MoreFor this spring + summer PR shoot with Stranahan’s Colorado Whiskey, FML was asked to create and photograph fresh cocktail recipes to be featured in a variety of digital publications.
Read MoreRedbreast Irish Whiskey sought a suite of images that appeared to be captured in a variety of locations. Ford Media Lab presented the ideal solution by creating a variety of unique custom-printed backgrounds.
Read MoreFor this Valentine’s Day shoot, Ford Media Lab traveled to California to photograph wine and food pairings on site for Kenwood Vineyards.
Read MoreSocial media client, Redbreast Irish Whiskey tasked Ford Media Lab with ideating and executing a creative way to bring the brand’s concept of #PassItOn to life through short-form video content.
Read MoreFor this seasonal shoot, Ford Media Lab traveled to California to photograph wine and food pairings on site for Kenwood Vineyards.
Read MoreFor this project with St. Rémy, Ford Media Lab was tasked with photographing an assortment of winning cocktail recipes to be featured in a variety of digital publications and on social media.
Read MoreRedbreast Irish Whiskey sought seasonal content for social media and paid promotion, focused on the holidays.
Read MoreFord Media Lab traveled to California to shoot social media content onsite at Kenwood Vineyards. The aim was to capture every aspect of a visit to the vineyard so that the viewer would feel as though they were experiencing it themselves.
Read MoreHeadlining presenters, Rachel and Kyle Ford taught two educational sessions for aspiring cocktail photographers: Cocktail Photography 101 and Styling for Storytelling.
Read MoreFor this project with St. Rémy, Ford Media Lab was hired to create dynamic still and motion visuals for use in print, point of sale and social media.
Read MoreFor this late fall + holiday PR shoot with Stranahan’s Colorado Whiskey, FML was asked to create and photograph fresh cocktail recipes to be featured in a variety of digital publications.
Read MoreFor select clients, Ford Media Lab serves as the agency responsible for social media strategy, content creation and execution. Here’s how we saved Seagram’s Gin time and money by solving a universal content problem.
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