Kenwood Vineyards social media + DTC shoot

For this studio shoot for Kenwood Vineyards, FML was tasked with creating a robust suite of multi-use images in a variety of at home and on-premise settings. The images would be used for both social media and by the DTC team in the newsletter and on the website.

In planning for the shoot, we strategized a variety of occasions, locations and use-cases to ensure that the year’s content needs would be met. Capturing enjoyment and wine club unboxing in a variety of locations was of utmost importance; thus, we created a range of at-home and in-restaurant scenes with custom backgrounds, expert lighting and layered set design.