Redbreast holiday + evergreen content

The following images were captured for Redbreast Irish Whiskey for social media and their holiday 2023 paid ad campaign.

FML was tasked with creating a suite of elevated content for premium Irish whiskey brand, Redbreast. The shot list was designed to capture complementary images that would pair seamlessly on the Instagram grid, as well as provide visual assets for their paid media campaign.

Utilizing models and lighting designed to evoke an amber glow, the subject of the shoot was both the cocktail and gifting occasions. Sets were kept fairly simplistic, styled with luxurious props and captured with hard shadows.

Client: Redbreast Irish Whiskey
Location: Ford Media Lab
Photographer: Kyle Ford
Art Direction: Rachel Ford
Prop Styling: Lisa Erlicher
Cocktail Styling: Jessica Wohlers

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