For this seasonal PR shoot with 1800 Tequila, FML was tasked with photographing two Margarita variations to be featured in a variety of digital publications.

Photography, NewsRachel FordJuly 29, 2022Ford Media Lab1800 tequila, public relations pitches, public relations pitch photos, pr pitch photography, best pr pitch photography, spring content, summer cocktails, tequila cocktails, tequila recipes

Summer content highlight reel

With Labor Day right round the corner, we’re looking back at some of our favorite seasonal shots from Summer 2021.

Photography, NewsRachel FordJune 10, 2022Ford Media Labcocktail photography, content photography, content creation, Social Media, white background photography, white background cocktails, product photography, commercial photography, seasonal cocktails, seasonal photography, summer cocktails, summer content

Pitch perfect: the summer of tequila cocktails

For this seasonal PR shoot with 1800 Tequila, FML was tasked with creating and photographing an assortment of fresh cocktail recipes to use featured in a variety of digital publications.

Photography, NewsRachel FordMay 11, 2022Ford Media Lab1800 tequila, public relations pitches, public relations pitch photos, pr pitch photography, best pr pitch photography, spring content, summer cocktails, tequila cocktails, tequila recipes

Bruichladdich hero photography

To capture a suite of 75+ hero images featuring the Bruichladdich bottle and classic serves, we stripped away the props and focused on the simplicity of the set.

Photography, NewsRachel FordApril 29, 2022Ford Media Labstudio photography, bruichladdich, scotch cocktails, whisky, whisky cocktails, conceptual photography, white background product photography, white background photography, white background cocktails

Pitch perfect: Chivas Regal cocktails and chess

The focus of this situational shoot was the Chivas branded chess board, which will be featured as the prize in an upcoming giveaway.

News, PhotographyRachel FordApril 20, 2022Ford Media Labchivas regal, chivas 18, cocktail photography, photography for pr use, pr pitch photography, best pr pitch photography, chivas mizunara, chivassherrycask, chess, chess set

Pitch perfect: Beefeater mother's day

For this seasonal Mother’s Day shoot, Beefeater Gin sought captures of their “Martinis for Mom” promotional box on both white background and in situation.

Photography, NewsRachel FordApril 18, 2022Ford Media Labbeefeater gin, cocktails, mothers day cocktails, martini, public relations pitches, pr pitch photography, photography for pr use

Pitch perfect: ELIT spring cocktails

For this spring PR shoot with Elit Vodka, FML was tasked with photographing an assortment of situational and white background cocktail images.

Photography, NewsRachel FordMarch 25, 2022Ford Media Labpublic relations pitches, public relations pitch photos, cocktail photography, kyle ford photography, photography for pr use, martini, cosmo, dirty martini, frozen martini, filthy foods

Beefeater seasonal content, part 2

Part 2 of this seasonal shoot cocktail shoot for Beefeater Gin featured frozen cocktails in a summertime setting for PR promotion.

Photography, NewsRachel FordMarch 8, 2022Ford Media Labbeefeater gin, cocktails

Pitch perfect: Chivas Regal seasonal content

For this seasonal cocktail shoot, we utilized elegant styling and props to showcase the premium aesthetic of Chivas Regal.

News, PhotographyRachel FordMarch 8, 2022Ford Media Labchivas regal, chivas 18, cocktail photography, photography for pr use, pr pitch photography, best pr pitch photography, chivas mizunara

Beefeater seasonal content, part 1

Beefeater Gin sought captures of their springtime cocktails for PR promotion. Using fresh florals and seasonal props, the result was a beautiful collection of lively images.

Photography, NewsKyle FordFebruary 23, 2022Ford Media Labbeefeater gin, cocktails

Redbreast seasonal content

Redbreast Irish Whiskey sought seasonal content for social media and paid promotion, focused on holiday, St. Patrick’s Day and Father’s Day.

Photography, NewsRachel FordFebruary 18, 2022Ford Media Labst. patrick's day, fathers day cocktails, fathers day, holiday photography, holiday cocktails, redbreast irish whiskey, redbreast 12, redbreast 15, redbreast lustau, redbreast, redbreast cask strength

Seagram's always-on content

This two-day shoot for Seagram’s Gin had one purpose: to capture all of the social content for the first half of the year, 27 images in total.

Photography, NewsRachel FordFebruary 18, 2022Ford Media Labseagram's twisted gin, seagram's gin, content creation, cocktail photography, Cocktails

Pitch perfect: Stranahan's early spring cocktails

For this late winter + early spring PR shoot with Stranahan’s Colorado Whiskey, FML was asked to create and photograph fresh cocktail recipes to be featured in a variety of digital publications.

Photography, NewsRachel FordFebruary 16, 2022Ford Media Labpublic relations pitches, public relations pitch photos, kyle ford photography, stranahan's, cocktail photography

Pitch perfect: escape the winter with JAJA

For this late winter PR shoot with JAJA Tequila, FML was tasked with creating and photographing an assortment of fresh cocktail recipes on an elevated, tropical set.

Photography, NewsRachel FordFebruary 16, 2022Ford Media Labpublic relations pitches, public relations pitch photos, pr pitch photography, best pr pitch photography, winter cocktails, spring content, JAJA, tequila recipes, national margarita day

Pitch perfect: late winter tequila cocktails

For this seasonal late winter PR shoot with 1800 Tequila, FML was tasked with creating and photographing an assortment of fresh cocktail recipes to use featured in a variety of digital publications.

Photography, NewsRachel FordFebruary 16, 2022Ford Media Lab1800 tequila, public relations pitches, public relations pitch photos, pr pitch photography, best pr pitch photography, winter cocktails, spring content

White background photography for The Botanist Gin

To promote both their game day partnership and always-on cocktail strategy, The Botanist Gin sought a suite of white background/transparent images of their bottle and signature cocktails.

Photography, NewsRachel FordFebruary 16, 2022Ford Media Labwhite background photography, white background cocktails, white background product photography, The Botanist Gin, cocktail photography, creative cocktails

Spirited portraits for team Bacardi

We typically photography bottles and cocktails, but when we had the opportunity to photograph portraits of the Bacardi team, we couldn’t resist.

Photography, NewsRachel FordFebruary 16, 2022Ford Media Labbrand ambassadors, ambassador portraits, bartender portraits, portrait photography, pinup photography, film noir, colorful portraits, professional headshots

OOH advertising: FML hitches a ride around Brooklyn with Sorel

If you found yourself in Brooklyn, NY, last fall, you may have spotted a large delivery truck with advertisements for Sorel on all sides. What you may not know if that those images were captured in studio at Ford Media Lab.

Photography, NewsRachel FordFebruary 14, 2022Ford Media Labsorel, OOH advertising, mobile advertising, print media, kyle ford photography, splash photography

Stop motion spotlight: Cometeer coffee

Cometeer coffee hired FML to create a fun and festive stop motion video for their holiday campaign. Click through to the post to see the full-length version – complete with a disco ball, confetti and sparklers!

Photography, NewsRachel FordFebruary 14, 2022Ford Media Labcometeer, coffee cocktails, national coffee day, stop motion, stop motion video, stop motion nyc, kyle ford photography

Pitch perfect: Elit holiday cocktails

For this holiday PR shoot with Elit Vodka, FML was tasked with photographing an assortment of classic cocktails to be featured in a variety of digital publications.

Photography, NewsRachel FordFebruary 14, 2022Ford Media Labpublic relations pitches, public relations pitch photos, cocktail photography, classic cocktails, kyle ford photography, espresso martini, coffee cocktails, martini, photography for pr use