Redbreast studio shoot with custom backgrounds
Our most recent one-day studio shoot with Redbreast Irish Whiskey presented a unique challenge; the brand sought dynamic lifestyle content for social media and paid promotion that appeared to have been captured in a variety of locations.
Ford Media Lab presented the ideal solution by creating a variety of unique custom-printed backgrounds utilizing both owned and stock images. While any photographer could attempt this technique, without proper understanding of lighting, the result can be disappointing. Luckily, FML has perfected the technique. Using expert lighting and strategic propping, the resulting images gave the appearance of unique bar, outdoor and home locations.
Client: Redbreast Irish Whiskey
Location: Ford Media Lab
Photographer: Kyle Ford
Art Direction and Strategy: Rachel Ford
Prop Styling: Elvis Maynard
Cocktail Styling: Dan Nicolaescu
Production Assistant: Blake Borgeson
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