For this shoot with The Botanist Gin, we captured two classic gin cocktails with a variety of unique garnishes.

Photography, NewsRachel FordMarch 26, 2021Ford Media LabThe Botanist Gin, gin and tonic, creative cocktails, martini

Celebrating St. Patrick's Day with Redbreast Irish Whiskey

In celebration of the most Irish day of the year, a suite of assets was created to depict at-home festivities with Redbreast Irish Whiskey.

Photography, NewsRachel FordMarch 26, 2021Ford Media Labredbreast, redbreast 12, redbreast irish whiskey, st patricks day, cocktail photography

Sip this: Cilantro + Ginger Margarita Mule

Looking to switch it up on the greenest day of the year? Ditch the green beer for this Cilantro + Ginger Margarita Mule made with 1800 Tequila.

Cocktail Recipes, NewsRachel FordMarch 22, 20211800 tequila, cocktail recipes, cocktail photography, st. patrick's day

Reconnect with Your City with Beefeater Gin x GrubHub

To amplify their “Reconnect with Your City” campaign to promote a partnership with Grubhub, Beefeater Gin sought a variety of photographic assets captured for digital, social and PR use.

Photography, NewsRachel FordMarch 1, 2021Ford Media Labbeefeater gin, beefeater pink, grubhub, cocktail photography, food photography

The Ultimate National Margarita Day

February 22nd is National Margarita Day and we have just one question for you: Original, Peach or Watermelon?

Photography, NewsRachel FordFebruary 23, 2021Ford Media Labnational margarita day, 1800 tequila, the ultimate margarita, 1800 silver, cocktail photography, white background photography, white background cocktails

A sweet Valentine's Day cocktail gallery

Valentine’s Day may be behind us, but we think these are just too pretty to limit to February 14th.

Photography, NewsRachel FordFebruary 22, 2021Ford Media Labpr pitch photography, beefeater gin, beefeater pink, valentines cocktails, valentines day

Pitch perfect: 1800 Tequila Fall + Winter Cocktails

The following cocktail and bottle images were captured by FML for PR use by 1800 Tequila, with recipes by Leanne Favre and styling by Karin Olsen.

News, PhotographyRachel FordNovember 30, 2020Ford Media Labcreative cocktails, cocktail photography, 1800, 1800 tequila, 1800 silver, pr pitch photography, public relations pitches, fml live, virtual photo shoot, 1800 reposado, 1800 anjeo, 1800 cristalino, 1800 milenio, 1800 okuda

Passing on the gift of Redbreast Irish Whiskey

In preparation for holiday and gifting-themed social media posts, Redbreast Irish Whiskey sought a variety of photographic assets to be captured in studio at FML.

Photography, NewsRachel FordNovember 30, 2020Ford Media Labredbreast, redbreast irish whiskey, holiday photography, gifting, redbreast 12, redbreast 15, redbreast cask strength, redbreast lustau

Seagram's social advocacy campaign

Seagram’s Gin tasked Ford Media Lab with executing a social advocacy campaign in support of US Black owned businesses.

Photography, NewsRachel FordNovember 2, 2020Ford Media Labseagram's gin, content creation, cocktail photography, Cocktails, multicultural, social advocacy, black owned businesses, hbcu change, in booze, made by rheal, trade street jam co, influencer campaigns, influencer partnerships, sweepstakes

A Cognac captured for all seasons

Winter, Spring, Summer or Fall, all you gotta do is call – for Cognac.

Photography, NewsRachel FordOctober 26, 2020Ford Media Labrémy martin, rémy martin vsop, rémy martin xo, rémy v, cognac, cognac cocktails, seasonal photography, seasonal cocktails, holiday cocktails, rémy martin 1738

Sip this: dressed up G&T

This dressed up Gin and Tonic is made with Beefeater Gin by Pernod Ricard’s National Mixologist, Jane Danger.

Cocktail Recipes, NewsRachel FordOctober 5, 2020Ford Media Labbeefeater gin, creative cocktails, Cocktails, classic cocktails, cocktail recipes, cocktail photography, international gin and tonic day, gin and tonic

Adweek names Ford Media Lab among Top 100 Fastest-Growing Agencies In The World

New York, NY (Oct. 5, 2020)– Adweek, the leading source of brand marketing news and insights has named Ford Media Lab #70 on its list of fastest-growing marketing agencies in the world.

News, PressKyle FordOctober 5, 2020Ford Media Labadweek, fastest growing, fastest growing agencies 2020, fastest growing marketing agencies

Sip this: first day of fall in a mug

In honor of the first day of Fall on September 21st, let’s warm up to the idea of cool weather with a hot drink.

Cocktail Recipes, NewsRachel FordSeptember 14, 2020Ford Media Labhot drinks, warm drinks, fall cocktails, cider cocktails, apple season, apple cider cocktails

Sip this: cheers to national coffee day

In honor of National Coffee Day on September 29th, we’ll be upping our daily caffeine intake by inviting our beloved coffee to happy hour.

Cocktail Recipes, NewsRachel FordAugust 31, 2020Ford Media Labnational coffee day, coffee cocktails, chivas regal, chivas 12, caffeinated cocktails

Ford Media Lab is 4!

Cheers to 4 years of making you say FML!

News, Team FMLKyle FordAugust 31, 2020Ford Media Labcontent marketing, anniversary, stop motion nyc

Now serving beautiful content

Does your beauty or skincare content need a makeover? FML is now serving commercial photography, GIFs and stop motion designed to make your product look gorgeous.

News, PhotographyRachel FordAugust 28, 2020Ford Media Labcommercial photography, stop motion nyc, beauty products, makeup photography, beauty photography, skincare photography, fragrance photography

Sip This: blending two favorites with blended Scotch

In honor of National Whisk(e)y Sour Day on August 25th, we’re blending two classic cocktails with blended Scotch – plus a side of fresh Summer fruit.

Cocktail Recipes, NewsRachel FordAugust 14, 2020Ford Media Labnational whiskey sour day, whiskey, whisky, cocktail recipes, chivas regal, creative cocktails, cocktail photography

Sip this: the Gold Crush

If you’ve ever tasted a Gold Rush cocktail, you know how amazing honey syrup and lemon can be in a Whiskey Sour. Why not sub the the whiskey for coconut tequila?

Cocktail Recipes, NewsRachel FordAugust 10, 2020Ford Media Lab1800 tequila, coconut tequila, tequila recipes, summer cocktails

Client news: Erick Castro launches cocktail video series

Our talent management client, Erick Castro – host of the award-winning Bartender At Large podcast, has just announced the launch of Cocktail Limelight, a YouTube video series designed to entertain, inspire and educate.

FML TalentRachel FordJuly 29, 2020Ford Media Laberick castro, bartender at large, cocktail limelight, cocktail videos

Looking for content inspiration?

Looking for inspiration for your brand’s content? Look no further than one of FML’s carefully-curated Pinterest boards!

Photography, NewsRachel FordJuly 29, 2020Ford Media Labpinterest, content inspiration, photography ideas, content creation

The Lab Report