“Keep in mind instagram recruiting means employers are looking at your Instagram posts and engagements to see how you communicate. In fact, Rachel Ford, president and co-founder of Ford Media Lab says, ‘Hiring managers look for both hard and soft skills, and it’s widely accepted that soft skills are the most difficult to teach.’ She explains, ‘Social media can provide clues to these ‘unteachable’ skills, like tone of voice, organization, and attention to detail.’”

“Time and time again, we hear from brands who are frustrated that their events are not resulting in meaningful social media mentions and activity. How can they quantify ROI if no one posted?” -Rachel Ford