Top Video Marketing Trends To Watch In 2020 // idearocketanimation.com

Stop-Motion Soars On Social 

“Social media is saturated with content. To get users to stop scrolling and pay attention, brands need something snack-able, fun and engaging. Stop motion animation is the video content that lies in wait in your feed, daring you to try to scroll past it – but you can’t. In fact, you’re likely to watch on repeat, if for no other reason than to try to see how it’s done. It’s captivating, not to mention fun. 

I anticipate that this trend will continue to grow, due to its increased virality, endless storytelling capability, flexible production cost, and ability to capture the interest of an audience.”

– Kyle Ford, Creative Director, Ford Media Lab