Pitch perfect: National Tequila Day cocktails

In honor of National Tequila day this month, here’s 8 reasons to cheers to long days with a long drink. Check out this recent gallery featuring 1800 and Jarritos.

Photography, NewsRachel FordJuly 27, 2021Ford Media Lab1800 tequila, public relations pitches, public relations pitch photos, pr pitch photography, best pr pitch photography, summer cocktails, seasonal cocktails, jarritos soda, national tequila day

Beefeater Gin's fresh look, part 1

Ford Media Lab was tasked with capturing a suite of seasonal cocktail content featuring the newly redesigned Beefeater Gin bottle, inspired by the iconic London brick. This shoot focused on celebratory occasions – from at home entertaining for awards shows to brunch and festive gatherings.

Photography, NewsRachel FordJuly 27, 2021Ford Media Labbeefeater gin, beefeater pink, grubhub, cocktail photography, food photography

Cheers to gin season

To celebrate Spring, Seagram’s Gin sought a suite of bright and fresh images featuring hero cocktail serves and lifestyle content.

Photography, NewsRachel FordMay 3, 2021Ford Media Labseagram's gin, seasonal cocktails, seasonal photography, gin season, lifestyle photography, cocktail photography, seagram's twisted gin

Pitch perfect: Spring + Summer tequila cocktails

It’s that time of year again when the weather is warm and the patio is calling. What better way to enjoy enjoyable weather than with a refreshing cocktail?

Photography, NewsRachel FordMay 3, 2021Ford Media Lab1800 tequila, public relations pitches, public relations pitch photos, pr pitch photography, best pr pitch photography

A fresh product launch

For this sustainable product launch, FML created a suite of cocktail content to celebrate. Each cocktail was photographed with and without the bottle, surrounded by fresh ingredients and greenery.

Photography, NewsRachel FordApril 19, 2021Ford Media Labour ny, our ny vodka, vodka cocktails, cocktail photography, fresh cocktails

Spring content highlight reel

Photography, NewsRachel FordApril 1, 2021Ford Media Labcocktail photography, content photography, content creation, Social Media, white background photography, white background cocktails, spring content, product photography, commercial photography

One gin cocktail, all the possibilities

For this shoot with The Botanist Gin, we captured two classic gin cocktails with a variety of unique garnishes.

Photography, NewsRachel FordMarch 26, 2021Ford Media LabThe Botanist Gin, gin and tonic, creative cocktails, martini

Celebrating St. Patrick's Day with Redbreast Irish Whiskey

In celebration of the most Irish day of the year, a suite of assets was created to depict at-home festivities with Redbreast Irish Whiskey.

Photography, NewsRachel FordMarch 26, 2021Ford Media Labredbreast, redbreast 12, redbreast irish whiskey, st patricks day, cocktail photography

Reconnect with Your City with Beefeater Gin x GrubHub

To amplify their “Reconnect with Your City” campaign to promote a partnership with Grubhub, Beefeater Gin sought a variety of photographic assets captured for digital, social and PR use.

Photography, NewsRachel FordMarch 1, 2021Ford Media Labbeefeater gin, beefeater pink, grubhub, cocktail photography, food photography

The Ultimate National Margarita Day

February 22nd is National Margarita Day and we have just one question for you: Original, Peach or Watermelon?

Photography, NewsRachel FordFebruary 23, 2021Ford Media Labnational margarita day, 1800 tequila, the ultimate margarita, 1800 silver, cocktail photography, white background photography, white background cocktails

A sweet Valentine's Day cocktail gallery

Valentine’s Day may be behind us, but we think these are just too pretty to limit to February 14th.

Photography, NewsRachel FordFebruary 22, 2021Ford Media Labpr pitch photography, beefeater gin, beefeater pink, valentines cocktails, valentines day

Pitch perfect: 1800 Tequila Fall + Winter Cocktails

The following cocktail and bottle images were captured by FML for PR use by 1800 Tequila, with recipes by Leanne Favre and styling by Karin Olsen.

News, PhotographyRachel FordNovember 30, 2020Ford Media Labcreative cocktails, cocktail photography, 1800, 1800 tequila, 1800 silver, pr pitch photography, public relations pitches, fml live, virtual photo shoot, 1800 reposado, 1800 anjeo, 1800 cristalino, 1800 milenio, 1800 okuda

Passing on the gift of Redbreast Irish Whiskey

In preparation for holiday and gifting-themed social media posts, Redbreast Irish Whiskey sought a variety of photographic assets to be captured in studio at FML.

Photography, NewsRachel FordNovember 30, 2020Ford Media Labredbreast, redbreast irish whiskey, holiday photography, gifting, redbreast 12, redbreast 15, redbreast cask strength, redbreast lustau

Seagram's social advocacy campaign

Seagram’s Gin tasked Ford Media Lab with executing a social advocacy campaign in support of US Black owned businesses.

Photography, NewsRachel FordNovember 2, 2020Ford Media Labseagram's gin, content creation, cocktail photography, Cocktails, multicultural, social advocacy, black owned businesses, hbcu change, in booze, made by rheal, trade street jam co, influencer campaigns, influencer partnerships, sweepstakes

A Cognac captured for all seasons

Winter, Spring, Summer or Fall, all you gotta do is call – for Cognac.

Photography, NewsRachel FordOctober 26, 2020Ford Media Labrémy martin, rémy martin vsop, rémy martin xo, rémy v, cognac, cognac cocktails, seasonal photography, seasonal cocktails, holiday cocktails, rémy martin 1738

Now serving beautiful content

Does your beauty or skincare content need a makeover? FML is now serving commercial photography, GIFs and stop motion designed to make your product look gorgeous.

News, PhotographyRachel FordAugust 28, 2020Ford Media Labcommercial photography, stop motion nyc, beauty products, makeup photography, beauty photography, skincare photography, fragrance photography

Looking for content inspiration?

Looking for inspiration for your brand’s content? Look no further than one of FML’s carefully-curated Pinterest boards!

Photography, NewsRachel FordJuly 29, 2020Ford Media Labpinterest, content inspiration, photography ideas, content creation

FML's First-Time Client Guide

Thinking of spicing up your visuals with some FML magic? We're thrilled you're considering us, and this guide is your passport to commercial photography mastery (well, at least the FML kind ).

Photography, Stop Motion, Tools and Tips, NewsKyle FordJuly 8, 2020