Welcome to the FML newsroom, where we dish up the latest scoops on all things visual storytelling, branding, and the ever-evolving world of marketing. Whether you're a seasoned creative pro or just starting your journey, we're here to quench your thirst for knowledge with engaging articles, insightful tips, and behind-the-scenes glimpses into the FML world. So, grab a seat, crack open a metaphorical beverage (or the real thing, we don't judge!), and get ready to dive in!
“Keep in mind instagram recruiting means employers are looking at your Instagram posts and engagements to see how you communicate. In fact, Rachel Ford, president and co-founder of Ford Media Lab says, ‘Hiring managers look for both hard and soft skills, and it’s widely accepted that soft skills are the most difficult to teach.’ She explains, ‘Social media can provide clues to these ‘unteachable’ skills, like tone of voice, organization, and attention to detail.’”
Read More“Time and time again, we hear from brands who are frustrated that their events are not resulting in meaningful social media mentions and activity. How can they quantify ROI if no one posted?” -Rachel Ford
Read MoreFor this image, angles are particularly important, so take note of where your camera is. Objects closest to the camera will always appear larger, and a slightly elevated camera angle while standing can offer a slimming effect, if that’s what you’re after, says Ford. “Pay attention to how you hold yourself. Keep limbs spaced from the body, face pinkies forward over thumbs, and watch your posture,” he adds.
Read MoreFML President, Rachel Ford, was tapped to share insights for Facebook and Instagram ads with other women business owners at the National Association of Women Business Owners (NAWBO) Small Business Bootcamp, held at Yelp in NYC.
Read MoreToday’s 24/7 marketplace doesn’t stop, so why shouldn’t your method of content acquisition adapt? The answer is to find an ongoing source of content photography, defined as a strategic form of commercial and editorial photography focused on creating relevant and consistent visual content for brand storytelling.
Read More“Instagram is the perfect platform for creatives and designers, particularly as they grow their businesses,” says Rachel Ford, president and cofounder of Ford Media Lab, a content marketing and social media agency in Brooklyn, New York.
Read MoreContent Photography is a strategic form of commercial and editorial photography focused on creating relevant and consistent visual content for brand storytelling.
Read More“Looking to up your bar marketing game in 2019? Focus on creating “Instagramable” moments, prioritize engagement over content, skip influencer marketing as usual…oh, and never use the flash when taking photos for social media.”
Read MoreHow does a good photo go bad??? Blame it on compression.
Read MoreWe're honored to learn that 1806 Magazine has been named as a 2018 Tales of the Cocktail Spirited Awards Top 4 Nominee for Best Cocktail and Spirits Publication.
Read MoreSure, it seems almost too obvious; but now that we know it works, we hope it will save you the trouble of trying to contact Instagram.
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